Doctor Spin

JANUARY 7, 2024

Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas. These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The first is an offer of a free eBook. Many are effective but require much prep time by marketers as well as a commitment by consumers. Many marketers still rely on three major lead magnets.

eBook 88

eBook Consumer Blogging Study 88

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. For more expert tips and takeaways, download the full eBook. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

Doctor Spin

JANUARY 4, 2024

These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. Learn more: The Media Polarisation Model Subscribe and get a free ebook on how to get better PR ideas. The Media Polarisation Model (Version 1). ANNOTATIONS [ + ] ANNOTATIONS 1 Higgins, K. Nature, 540, 9–9.

eBook 52

eBook Analysis Engineering Social Media 52

Onclusive

DECEMBER 7, 2023

Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic. Content downloads tracks the number of downloads of content assets, such as whitepapers, ebooks, or reports. This metric evaluates the level of engagement and interaction generated by influencers.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic. Content downloads tracks the number of downloads of content assets, such as whitepapers, ebooks, or reports. This metric evaluates the level of engagement and interaction generated by influencers.

Measurement 195

Measurement Analysis Reputation SEO 195

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

How To 100

How To eBook Content Marketing Social Media 100

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Polaris

DECEMBER 2, 2014

If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. At a minimum, a blog’s editorial calendar should include the following information: Publishing date. Title of post.

Blogging 186

Blogging eBook How To Writing 186

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 His agency focuses on blogging, sales and website pages and eBooks. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Polaris

MARCH 20, 2015

I knew that would be very time-consuming, and in many cases impossible, so I decided against it. This option was also time consuming and I knew it would take a long time to pay off. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. case studies, ebooks, blog posts). It's a new age for marketing. But there are ways to get even more scientific. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students.

eBook 120

eBook Google Tools Analytics 120

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. What kind of media do they consume? Check out our full ebook, ‘ Setting up a PR Plan ’ for an in-depth look at each aspect of a successful PR plan. Assessing the situation. Setting up goals and objectives.

eBook 60

eBook How To Measurement SEO 60

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits.

Journalism 52

Journalism Ethics Analysis eBook 52

Shift Communications

JULY 5, 2016

Schaefer’s content shock , in which marketers create more content than humans can possibly consume. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

DECEMBER 18, 2017

If you’re reaching consumers, you might find that publishing content on the weekends gets lots of views, whereas a business audience may read your content during work hours. Pay Attention to Publish Dates. The more you look at analytics, the better you understand your audience and when they respond best to your content being published.

How To 0

How To Content Marketing Conference Analytics 0

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action.

Measurement 225

Measurement Tools eBook Analytics 225

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". In general, consumers can tell when brands are not authentic or do not live up to their brand values. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. But beware of getting too arcane. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients.

eBook 71

eBook Exercises Employee SEO 71

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t blast out a link to your latest ebook. You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

ReimaginePR

MAY 16, 2016

It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. White paper or ebook downloads. Is it having 10 new email newsletter signups each day, or are you more interested in ebook downloads? It sounds like a lot of work, but don’t panic yet. Trial signups.

Analytics 136

Analytics eBook Measurement Google 136

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video.

Advertising 131

Advertising Advertising Marketing Privacy 131

Public Relations Sydney

SEPTEMBER 21, 2014

Two separate goals : The goals for marketing teams are to reach consumers and make them think, believe or do some kind of sales focused action. However articles that have a well-known journalist’s name on them, or presentations by someone classified as an industry expert are more likely to be received by the consumer as a credible source.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. From there, you’ll know what content to push harder on and what to leave behind in 2018.

Data 95

Data eBook Strategy Pitching 95

Melissa Agnes

FEBRUARY 10, 2015

If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool. This requires an online vulnerability audit ).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. These prospective consumers are no longer in the “awareness” stage. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach.

SEO 118

SEO Strategy Brand Branding 118

Presspage

AUGUST 14, 2017

Most consumers therefore enjoy hearing what these contributors have to say about a topic. Check out our new eBook on video! Contributor marketers are gaining popularity and they are frequently invited to share insights on industry topics. Are you eager to implement a hot new trend in PR?

Trends 118

Trends Leadership Measurement B2C 118

Public Relations Sydney

SEPTEMBER 29, 2014

According to www.circles.com , over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product or service provided.

Brand 73

Brand Branding How To Airlines 73

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. SHIFT’s client Mohu , a consumer electronics manufacturer of indoor antennas (hello cord cutters), comes to mind. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117