Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Rock the Status Quo

JANUARY 12, 2016

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Below are five factors to consider for a comprehensive approach.

Blogging 51

Blogging Brand Branding How To 51

Beyond PR

JANUARY 3, 2017

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Imagine the stories the brand can tell around that. And when they can relate to your brand, they’ll buy your brand.

Company 72

Company Storytelling Small Business eBook 72

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums. Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

MARCH 7, 2017

Our customers and prospects are consuming a crazy amount of content every minute of the day. And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

PR Fuel

NOVEMBER 2, 2021

At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience. This could be by providing eBooks or a whitepaper list of all the crucial steps in the process. Boost Search Visibility. Extra Services.

Writing 52

Writing System Automotive SEO 52

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

PR Fuel

JUNE 17, 2021

This can do more harm than good for your brand and business. The amount of information, data, and news we consume on a daily basis is staggering today. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Keep Your Press Release Short and Sweet.

Writing 60

Writing SEO Google Local 60

Waxing UnLyrical

AUGUST 12, 2015

We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. This means you also have to be looking at how your content is being shared, because that, in large part, can determine how and by whom it is consumed.

Radio 40

Radio Mobile Media Sports 40

Beyond PR

MARCH 23, 2016

The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

JULY 19, 2022

Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks. Research and surveys are the most valuable content in B2B.

B2B 90

B2B Report Survey Marketing 90

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. Blog posts into eBooks. All these iterations fall under content repurposing.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

DECEMBER 29, 2022

For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Each blog post could serve as a chapter for an “ultimate guide” ebook on the topic.

eBook 52

eBook Video YouTube Blogging 52