PRSay

DECEMBER 15, 2017

Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved. Be grateful. Sometimes we don’t need more; we just need to appreciate what we have.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Write a press release. So what’s the best way to spread the word?

Social Media 120

Social Media Pitching Writing Report 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Film 120

Film Content Marketing Analytics Measurement 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. Without trust, your content won’t be noticed.

Media 75

Media B2C B2B Nonprofit 75

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Get the tips you need with our white paper! Get our free PR tech white paper now! If done wrong, it does the opposite.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! We went to those online communities and announced our product and drummed up interest. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. My guiltiest pleasure is…listening to movie scores while writing. Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Prepared for a brand crisis? Emerged Trends. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height.

Marketing 60

Marketing Study Survey Content Marketing 60

Solo PR Pro

JANUARY 6, 2015

Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. Whether you’re brand new to consulting (congrats!) Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing!

eBook 40

eBook Creativity Twitter Tools 40

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Write about the thing, not the keyword string. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” “It’s difficult for someone to be truly committed to a brand unless they give money or time.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. 34% said ebooks.

B2B 124

B2B Marketing Survey Software 124

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand.

B2B 191

B2B Social Media Radio Fashion 191

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Exercises Viral 120

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”. Customer wins.

Enterprise 66

Enterprise Technology Report Company 66

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Over time, I have found brands earn the right to promote their own products. Reporting on data. What content facilitates raised hands?

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242

B2B B2C Software Consumer 242

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Move on from the staid old blog posts and white papers to more interactive content. The way to prevent that from happening is to maintain the same brand voice before and after.

Social Media 120

Social Media Media Airlines Video 120

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. No brand should have a grainy picture adorning their social profiles.

Social Media 40

Social Media Pinterest Media Marketing 40