Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Branding Brand Technology 62

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. I loved it and I particularly loved the stories about manufacturing.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. What drew you to the field of corporate communication? What do you think is the biggest PR challenge facing brands today? My guiltiest pleasure is…live sport.

Corporate 120

Corporate Sports Agency Reputation 120

Contently - Strategy

MARCH 11, 2020

By addressing each point this way, we described how this success could only be attributed to the campaign at hand (and not any other marketing efforts from the brand). Visuals need to be on brand. Given that the brand specializes in design, this isn’t shocking.)The Get permission first. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

Mindful Marketing

JUNE 19, 2021

Influencer marketing has become “ the fastest-growing online marketing channel ” as countless companies have realized that ordinary people with sizable social media followings can be extremely effective at building their brands. million) Jen Selter – Sport and Fitness (12.8 billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. Boing Boing. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. 3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Branding 52

Branding Brand Media Local 52

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Action PR

DECEMBER 16, 2019

Bringing brands together is our speciality! Here we celebrated the collaboration between our clients Everyone Active and MoreYoga by creating an ‘Ascent & Asana’ event, where people were invited to Westway Sports & Fitness centre to enjoy an hour of wall climbing followed by an hour of yoga.

Sports 52

Sports Film Local Exercises 52

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How has the communication industry changed over the years?

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. Do you have any advice for brands looking to strengthen their reputation?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Polaris

MARCH 6, 2015

Then in 2010, he co-founded Contently to help brands produce audience building content. Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) The client’s brand/product name (a given). What makes a good subject line?

Pitching 63

Pitching Consumer How To Meeting 63

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." Then my parents brought me to the U.S.

Radio 89

Radio Instagram Pitching Interviews 89

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

MaccaPR

APRIL 18, 2017

Adds Galant: “If you’re pitching a new brand of craft coffee – you can’t just pitch the story to a reporter who covers ‘beverages’ – you want the specificity of whether they have written about other craft coffee in the past. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Karen Freberg

DECEMBER 4, 2017

Here are a few ideas to consider I came up with: Personal branding for live and regular videos. If you are managing your own personal brand and page, this would be a good way to engage your audiences through video and brand it accordingly. Another reason this app is good not just for influencers, but for those who have shows.

Education 42

Education Facebook Video Social Media 42

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130

Flatiron Communications

JULY 5, 2022

They typically range from heads of state to tech CEOs to A-list entertainment and sports celebrities to plain old influencers and thought-leaders. I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

FEBRUARY 6, 2018

You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. You’ve been with Ingersoll Rand in various communication roles your entire professional career.

Energy 68

Energy Corporate Travel Internal 68

Norton's Notes

DECEMBER 21, 2014

Sports Scientist Dr Michael Hartman is rapidly becoming a recognised expert in Human Performance. The Jason Ferruggia website does not automatically take you to their blog, but instead opens up with the impressive list of official brands in which their blog has previously been featured. doctorhartman.blogspot.co.uk. jasonferruggia.com.

Blogging 44

Blogging Training Exercises Sports 44

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. This is the largest PR community in the world. The brand is what people talk about regarding you when you are not in the room.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157