Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I review a few to-dos with the students and lecture about social media marketing. Thomas for class. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. What are dadfluencers?

Brand 56

Brand Branding Instagram Community 56

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document.

Engineering 98

Engineering Television Travel Financial 98

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 94

Small Business Community Local Social Media 94

PeakMetrics Insights

MAY 16, 2019

With millions of social media profiles, it’s difficult to find the right influencer. What Does a Quality Social Media Influencer Look Like? . The most effective social media influencers aren’t necessarily those with the most followers, most tweets, or biggest names.

Social Media 40

Social Media Media Tools Data 40

PeakMetrics Insights

MAY 16, 2019

With millions of social media profiles, it’s difficult to find the right influencer. What Does a Quality Social Media Influencer Look Like? . The most effective social media influencers aren’t necessarily those with the most followers, most tweets, or biggest names.

Social Media 40

Social Media Media Tools Data 40

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. Social media : All social media marketing ran through HubSpot. We utilized features like Snippets and Documents to streamline workflows. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing.

Social Media 45

Social Media Media Education Industry 45

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Karen Freberg

JUNE 8, 2018

I cover influencer marketing a ton in my social media and PR classes, and I have done some research in this area as well over the years. However, to be able to have the opportunity to walk the walk and see what brands are doing to embrace influencer marketing first hand is very cool.

Social Media 40

Social Media Media Nonprofit Sports 40

PR for Anyone

APRIL 3, 2024

With a career spanning over 30 years in fashion, she reminisces about her days as a designer, crafting both children’s and women’s clothing for iconic brands like Guess Kids and Jay-Z’s Rock-A-Wear. Hailing originally from Brooklyn, Adelina’s roots are deeply embedded in the vibrant culture of the city.

Fashion 130

Fashion Instagram Industry Meeting 130

Karen Freberg

FEBRUARY 26, 2023

Investing in this formula: Document + Create + Advocate. I have always said you have to be your best advocate, and in building a brand – you have to just that. In building something from the beginning – you have to share your experiences, updates, stories, and document these for others to see.

Conference 82

Conference Agency Resources Social Media 82

Contently - Strategy

OCTOBER 18, 2023

click-through rate , while the average social media click-through rate is even worse at 1.2%. With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Until next time! Critical Mention.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement.

Pitching 136

Pitching Agency Tools Resources 136

Prakkypedia

JULY 8, 2014

A lot of organisations will have a communications strategy in place, but a surprising amount of organisations don’t. If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Who is authorised to speak to the media?

Corporate 107

Corporate Communications Guidelines Policies 107

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 152

Media Relations Media Print Software 152

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Until next time! Critical Mention.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Until next time! Critical Mention.

Marketing 60

Marketing eBook Case Study Measurement 60

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Submitted by Andrew Miller, Fast Horse. among its neighbors.

Instagram 114

Instagram Fashion Local Sports 114

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 3: Demonstrate Community Relevancy.

Reputation 60

Reputation Nonprofit Policies Financial 60

Karen Freberg

MAY 2, 2019

I wanted to take a sabbatical that could help me become a modern day educator and researcher in the social media space. I added the components on consulting, personal branding, speaking engagements, and community. Document details of your sabbatical for your report. Document and create.

Education 54

Education Report Social Media Community 54

PR 20/20

OCTOBER 23, 2018

Buyer personas help you do that, because they’re detailed documents that profile who you’re marketing to—their pain points, goals, preferred communication channels, and more. Laser focus on the buyer + personally curated resources and assistance = trust in your brand. No, you can’t build credibility and trust overnight.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48