Remove Brand Remove Community Remove Corporate Remove Sports

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built. PR Specialization interview public relations Sport UFC

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. On Oct.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Nike, other brands pulled into FIFA crisis

PR Daily

authorities absolutely rocked the international sports world. Here’s what happened: Last year, a sports marketing firm owner pleaded guilty to conspiracy charges for accepting bribes for the Nike/Brazil partnership. Nike believes in ethical and fair play in both business and sport and strongly opposes any form of manipulation or bribery. This is the brand that stuck with Tiger Woods after his dalliances, which seem like a lifetime ago.

Crisis 130

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Fox News reported : “Kroger is respectfully asking that customers no longer openly carry firearms into our stores, other than authorized law enforcement officers ,” Jessica Adelman, group vice president of corporate affairs, said in a statement. ” Why it matters: Kroger is the latest corporation to lend its voice to the campaign for stricter gun laws in the U.S. as tragic shootings continue to plague the nation’s communities.

Impact of Online News for Today’s Businesses

Critical Mention

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure. Videos are an excellent way to show support in your community via blog posts and videos on your site. Then, you can track your brand’s online mentions and capitalize on that extra brand exposure.

The CrossFit PR mayhem

Doctor Spin

“One tweet from the CrossFit CEO Greg Glassman, and the brand’s now breaking down.” Glassman’s tweet did stir up a perfect PR storm , for sure, but the brand CrossFit was already in serious trouble. Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. The CrossFit sport is now facing a difficult choice.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

In response, the joke was leaked in an attempt to punish the not-woke-enough corporate culture. This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

In response, the joke was leaked in an attempt to punish the not-woke-enough corporate culture. This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

In response, the joke was leaked in an attempt to punish the not-woke-enough corporate culture. This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees.

Public Relations Holiday-Checklist

Critical Mention

Another would be to simply thank current clients for their commitment to your brand. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTub

Major brands go pink and share breast cancer survival stories

PR Daily

But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. Many organizations are doing their part to support patients and survivors of breast cancer—though some observers question their motives.

Brand 64

Public relations explained for C-level executives

Doctor Spin

The key to success is to understand the brand’s core message and to hold the PR function accountable at all times. The gist of the model is that maximising value comes at a cost; the successful brand must choose between striving for product leadership , operational excellence , or customer intimacy. Because even if such ideas would produce tangible results on the campaign level, they would detract instead of adding to the brand’s total value strategy.

Public relations for C-level executives

Doctor Spin

As a C-level executive, how do you best understand the value of public relations for your brand? One of the first things I tell leaders is that while PR could be used to move a perception in any direction, the best strategy is to use PR to amplify your brand’s existing core strength. If your business is en route to becoming a product leader in your niche, PR can both speed up your journey to the top and push your brand closer to the outer circle of maximal value.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Sports are back. By looking at the talk on Twitter, brands can find the best ways to connect and be part of this epic moment.

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift. More importantly, those budgets are available only to top consumer brands.

B2B 217

30 jobs in the PR and marketing world

PR Daily

Some say that these talented storytellers have all the right tools for finding success in corporate communications. MediaBistro wrote : “Here’s one similarity between journalism and corporate communications: No two days are ever the same,” says Paul Nonnenmacher, communications strategist, coach and former reporter. Director, public relations and brand experiential—Wingstop Restaurants, Inc., Director of public relations—Legacy Community Health, Texas.

Public relations for C-level executives

Doctor Spin

As a C-level executive, how do you best understand the value of public relations for your brand? One of the first things I tell leaders is that while PR could be used to move a perception in any direction, the best strategy is to use PR to amplify your brand’s existing core strength. If your business is en route to becoming a product leader in your niche, PR can both speed up your journey to the top and push your brand closer to the outer circle of maximal value.

7 PR Blogs You Should Be Following

Critical Mention

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. Check out these great ways to engage audiences: 4 Tips for Creating Brand Fanatics. Adjusting to new trends is part of the business for PR professionals.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

6, and there is only one mention of the design change on the brand’s Twitter feed: Excited to showcase our farmer-owners on our packaging! It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. PlayStation’s move highlights its community, which will help the company increase consumer loyalty.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

Brand Awareness. Community Engagement. HOAresources, Community Associations Institute and Revmade. HINCHASWANTED, beIN SPORTS with VMLY&R. LinkedIn Live for Talent Branding, Cisco (@WeAreCisco). One Conversation at a Time, YKK Corporation of America. Biosero Accelerating the Pivot – Corporate Re-branding & Marketing Campaign, Portavoce PR. Boosting Brand Reputation Through Shareability, TruePoint Communications.

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

The struggling department store chain announced it will close 125 locations over the next three years and lay off roughly 2,000 corporate employees. These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The Verge reported : The reality is that no one is happy, according to Rod Breslau, an e-sports consultant and journalist.

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Corporate communications director—Entercomm, parent company of Radio.com (New York). Corporate communications associate—General Mills (Minnesota). Brand marketing coordinator—Nike (Oregon).

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

1—and brand managers are scrambling to deal with the upcoming restrictions. The gaming company gave back professional gamer Ng “Blitzchung” Wai Chung’s prize winnings and reduced his yearlong ban to a six-month suspension following intense backlash from its community. That said, make sure your policies and standards align with your community and your brand vision, and remain transparent—which means admitting you screwed up if you did make a mistake.

COVID-19 opportunities: Where is the money?

Stephen Waddington

Culture, entertainment, and sport need a hard reset. Watch for innovation and move fast to help brands capitalise. Rethinking events Corporate events will never be the same again. Longer term brands need to realign with their markets and the communities that they serve.

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. More than 11% have turned to community and corporate social responsibility initiatives: How are you helping boost employees' moods and productivity as they work from home during the #COVID19 pandemic?

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Season’s greetings from PR Daily

PR Daily

They tirelessly post to social media, pitch journalists and cultivate media contacts, promote corporate social responsibility efforts, and help their organizations make a splash offline and on the web. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. For every story of brand mismanagement and crisis exacerbation, there are stories of writing delight and social media brilliance—all with a delicious snarky bite.

Sports 103

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. Community Relations Campaign. IW Group: McDonald’s Asian American Community Engagement. Content Marketing and Brand Journalism Campaign.

30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Corporate communications director—Entercom, parent company of Radio.com (New York). Sports marketing intern—Nike (Germany). Marketing and public relations specialist—The Travel Corporation (Canada). Marketing and community outreach specialist—Arizona Supreme Court (Arizona). Director of brand management—La-Z-Boy Inc. What organizations do employees love working for?

Hotels 121

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

Whereas some schools do not have the luxury to offer students a wide range of electives, some other schools offered Communication Law, Social Media, Corporate Social Responsibility, (Advanced) Public Speaking, Programming, (Digital) Graphics/Production, Fundraising and Nonprofit Management, Professionalism, Sports and Entertainment, Tourism and Hospitality, and Health PR. A Guest Post By Ai Zhang, Professor, Stockton University. “To

5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

Sales dip for Dick’s after assault rifle stand

PR Daily

However, Dick’s Sporting Goods is an example of how the hard decision to speak up might not reap immediate financial rewards. on PR Daily : The message stayed on brand for the retailer, which sells sporting equipment for children. RELATED: Take the first step in achieving corporate communications excellence ]. On platforms that have become so polarized, what’s a brand to do? The reality is, brands can’t please everyone.

5 communication strategies that will be successful in 2021

Doctor Spin

As a brand, are you at the mercy of these algorithms? ESG (environmental, social and corporate social governance) is making the landscape extremely complex to navigate. And external interest groups are applying tough pressure on many brands. In 2021, brands should take note.

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

In fact, one could say that it’s sporting a familiar smile. Doing so can instill confidence and trust, along with helping bolster your brand’s reputation. The company is winnowing down its brands to ones that can achieve a large scale, she said. …