Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. He has written on crisis management and corporate responsibility for Law360.

Corporate 71

Corporate Crisis Management Crisis Government 71

PRSay

FEBRUARY 15, 2022

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. DuBois, to name a few.

Communications 164

Communications Sports Corporate Government 164

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Sports teams and organisations. Professional sports teams, leagues, and sports organizations often have PR departments that hire entry-level staff. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Konnect Agency

MARCH 20, 2024

Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. Activations and Giveaways Set You Apart Generic corporate giveaways like pens and mugs are uninspired and can even irritate potential customers instead of attracting them.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Mark My Words

MARCH 9, 2023

Tim Davie, who may now be rueing the £6.75m deal to keep the former England star at the BBC until 2025 that was announced two weeks after he took over running the corporation , has made it his mission to rebuild a “fragile trust” with government by reining in perceived partiality on and off screen.

Policies 60

Policies Guidelines Sports Social Media 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

APRIL 1, 2021

The corporate presence is there, but through company executives and founders, not logos. This week Spotify said it has acquired live sports audio app Locker Room. No metrics, no worries. As for metrics, there really aren’t any. I hope Clubhouse succeeds.

Leadership 321

Leadership Conference Sports Meeting 321

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., At the Giants, there was Until There’s A Cure Day. The Giants were the first sports team to have a game devoted to HIV/AIDS awareness. By Landis Staff. At Gap, Inc.,

Sports 52

Sports Hotels Newspapers Corporate 52

Communications Conversations

JUNE 2, 2017

Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Finally, as I think about my experience personally, I think about the people I’ve worked with and know on the agency side and people I know on the corporate side.

Agency 84

Agency Corporate Brand Branding 84

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. Does he stay true to the Lineker brand? The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 72

Sports Communications Viral Fashion 72

Prohibition

DECEMBER 2, 2022

It’s certainly a well-thought-out campaign, bringing together two sports stars with their rivalry in mind. The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament.

Film 62

Film Sports B2C Digital PR 62

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 93

Sports Creativity Instagram Local 93

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. Consumers are looking for brands they can trust now more than ever, so how can brands build a trusting relationship?

Consumer 78

Consumer Trends Sports Technology 78

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. And he did beautifully.

Media 97

Media Sports Agriculture Pitching 97

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.

Meeting 72

Meeting Automotive Engineering Journalism 72

Mark My Words

NOVEMBER 4, 2019

It is the ultimate sporting sliding doors moment. Sponsors will want these intelligent young men to represent their brands. And there is also a lucrative career on the corporate and after-dinner circuit for any sporting hero with a story to tell. The Guardian. Broadcasters will snap them up once they retire.

Sports 60

Sports Corporate Brand Branding 60

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 144

Television Instagram Consumer Newspapers 144

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank to enter the national branding conversation in a very significant way. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? What are brands doing differently today that they didn’t do before? The business model is beginning to grow in the U.S.

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 67

Sports Communications Viral Fashion 67

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services?

Financial 120

Financial Corporate B2B Film 120

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. My guiltiest pleasure is…live sport.

Corporate 120

Corporate Sports Agency Reputation 120

Mark My Words

NOVEMBER 1, 2019

As the pressures of a looming global downturn, reckless deregulation and business culture of chasing short term growth at the cost of long-term stability converge, it’s no wonder that we see so many corporate crises in the news. Brands everywhere bang endlessly on about their obsession with ‘purpose’.

Comparison 60

Comparison Healthcare Sports Instagram 60