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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. The post Book It!

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. million in 1974 to 24.3

Handbook 191
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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

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Maxim Behar for Seychelles NATION newspaper: Well-controlled risk is bringing to Seychelles only benefits

Maxim Behar

In his capacity of Seychelles’ honorary consul, Mr Behar is a chairman of PR and Media Committee of the World Federation of Consuls (FICAC) and also vice-president and speaker of the Association of Honorary Consuls in Bulgaria. Mr Behar has been here for the past weeks and Seychelles NATION caught up with him for this exclusive interview.

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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

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Maxim Behar for Capital Newspaper: The Crisis Have Made Us Better Experts

Maxim Behar

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " These meeting are always recorded and posted on our social media.

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Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok

Mark My Words

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. The royals are in a battle to stay relevant so they have to use social media.”