PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). This version of the PESO model gained increased recognition in 2014 following publication of the book Spin Sucks. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. We’ve published the fifth edition of the book this week. My new book is a good start although there are lots of other good books available.

Case Study 201

Case Study Conference Exercises Print 201

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 178

Reddit Software B2B Technology 178

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? Reputation: Manage Your Most Precious Asset. The post How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

But he is effective in his work if we measure it by the results of his clients' desires. As a crisis and reputation advisor, I need to think strategically and on the fly. About me: Sergii Bidenko is an award-winning Crisis and Reputation Advisor to business owners, top managers and supervisory board members.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. In the recently published “LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore” e-book , social media strategist Jeff Bullas emphasizes how you now have competitors “stealing your lunch from the other side of the world.” . Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Neglecting to measure the success of storytelling campaigns is also a common pitfall. In his free time, he loves to watch Cricket, read spiritual and marketing books, and play music.

Healthcare 71

Healthcare Storytelling Marketing Social Media 71

Victorious PR

JUNE 15, 2023

PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. Note: Victorious PR, as a rule, does not deal in reputation management. Book a call with us today. Interested?

Community 52

Community Education Leadership Guidelines 52

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JULY 6, 2022

Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To build and enhance organisational reputation. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers.

Publicity 167

Publicity Ethics Training Education 167

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). For Pete’s sake, crack a few books. Over time, your brand may come to speak for you and, as they say, your reputation will precede you. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT.

Strategy 86

Strategy Brand Branding Leadership 86

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. Sarah Hall and Stephen Waddington are back. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording.

Radio 76

Radio Customer Service Small Business Analytics 76

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. What inspired you to write the book? Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Brand: based on personality, driven by reputation. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. How do you measure that success?

Retail 225

Retail Consumer Brand Branding 225

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Community relations. We look forward to working with you!

Real Estate 52

Real Estate Small Business Local Reputation 52

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Karen Freberg

JANUARY 14, 2021

From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Social Media Internal International 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. What inspired you to write the book? Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. By reading about it in reputable publications such as Forbes and Entrepreneur, of course! Think green initiatives, diversity, and the like.

Real Estate 52

Real Estate How To B2C Banking 52

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146