Managing Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Kantar Reputation Intelligence.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort. However, a PR pro trying to explain the inherent value of reputation to shareholders, bosses, clients, or investors cannot simply rely on her charisma. Measuring Corporate Reputation: Perception or Performance?

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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

Measurement needs rebranding

PR Daily

As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. COVID shutdown raises reputation risks.

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. The link between sustainability and corporate reputation.

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital.

How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind.

Measurement is meaningless without a careful data strategy

PR Daily

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy. How PR and reputation intersect.

12 Reputation Protection Tips from ReputationU

Reputation Us

Last month’s successful launch of the ReputationU eLearning courses has inspired the experts at ReputationUs to offer “12 Reputation Protection Tips.” 12 Reputation Protection Tips. Reputation is Built in 20 Years…Ruined in Five Minutes.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Identify reputation vulnerabilities and opportunities. Hey executives!

Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation.

The Board of Directors’ Role In ESG, Reputation Management and Crisis Mitigation

Reputation Us

In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. If you are on a board, you may believe the primary responsibility for safeguarding your company’s reputation lies with your management. So which committee oversees reputation management?

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

As brands expand their social media advertising efforts, the ads also pose brand reputational dangers – possibly to the surprise of PR and marketing managers. If left unmonitored, the ads can attract negative comments, increasing reputational risks. Photo by Andre Hunter on Unsplash.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” As communications professionals, we’re natural storytellers.

Data 195

What is brand reputation management

Prohibition

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is now one of the most important tools for business today.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. Intangible assets include relationships, reputation, brand, people, know-how and other intellectual property and make up more of a company’s overall value than tangible assets such as plant, machinery, stock and property.

In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. Yet, if preventative measures aren’t taken, crisis mitigation efforts can be too little, too late.

How to measure your crisis messaging

PR Daily

You’ll never know if you aren’t measuring your campaigns. In order to measure sentiment and learn if all your work really is helping to bolster your reputation, you have to carefully select the outputs you watch. Certain measurement rules still apply.

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

Measure Your Online Reputation: 9 Key Metrics to Track

Prowly

The post Measure Your Online Reputation: 9 Key Metrics to Track appeared first on Prowly Magazine. At one point or another, your business could experience a PR nightmare. It has happened even to the biggest and most established names.

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. Every company has a reputation. The only decision is if you are going to manage that reputation professionally or leave it to luck.

Quantitatively Measuring Reputation for your Brand

TrendKite

It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation ManagementFor most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

PR Measurement: Measuring PR Success Through KPI Evaluations

Prowly

Let’s get one thing clear: your brand’s reputation matters. The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth.

Why Your Company Needs Online Reputation Management?

Prohibition

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. What is online reputation management? Online Reputation management is crucial in the digital age.

Who PR Measurement Reports Should be Made For

Onclusive

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Just like a parent-teacher conference, don’t forget about reputation.

What to listen for to safeguard your reputation

PR Daily

This point was driven home by the session’s third panelist, Theresa Souza, head of sales with measurement and listening platform Signal AI. “ So much of being prepared is ensuring you understand the context in which you are operating,” said Souza.

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. The data is crunched and each company in the survey earns a “Reputation Quotient.”

How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. One of our most effective levers is our team of internal experts which has earned a reputation for being a credible, reliable resource to other media outlets who frequently quote their opinions and commentary.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

How leaders’ reputations can either shine or decline during COVID-19

PR Daily

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards. In other instances, CEO reputations improved markedly, new research shows. The measurement and analytics roadmap.

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

MEASURED THOUGHTS. A new study from Muck Rack found that 60% of PR pros plan to measure both social media shares/mentions alongside social media engagement. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.

“Chief Reputation Officer”

Reputation Us

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation. Assessing (see Reputation Audit) your organization by enhancing a sustainable reputation.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. Before you begin to think about measurement, it's important to outline your key goals. As measurement expert Katie Paine advises, "Be very clear about your goals. Measure your rank in Google regularly.