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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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Managing Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Kantar Reputation Intelligence. Webinar Speakers. Philip Lynch. Sean O’Neal.

Analysis 370
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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Metrics & KPIs to measure success for earned and owned media.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

There are three simple ways to measure the value of PR this year. Considering the contextual value of earned media and social content offers a more holistic view of a strategic PR program, including its longer-term impact on brand reputation, awareness and customer retention.

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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

Analysis 397