Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. In other words, every profession has its measure publicly. Host: Last year, you released two books. Whether in a book or a film. To become first on the best hip-hop radio in America, "Hot 21," and to continue to be instead for the 4th or 5th week in a row is not a coincidence.

Newspapers 59

Newspapers Travel Course Meeting 59

Beyond PR

MARCH 22, 2018

Just measure it in inches.” Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. but the terminology certainly doesn’t reflect their significance.

Real Estate 52

Real Estate Small Business Local Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Community 91

Community How To Marketing Data 91

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PRSay

OCTOBER 28, 2020

Or do you prefer more of an improvisational, not measuring or prescribing to a formula and just seeing what works? But I had a stepfather with a house in the Virginia countryside where the only radio stations we could get were country. I’m just starting to write a book that’s going to fix some of that. Hank Williams Sr.’s

Storytelling 60

Storytelling Writing Conference Radio 60

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. We have the AMEC evaluation framework and the new UK Government Communication Service Evaluation 2.0.

Publicity 46

Publicity Study Government Internal 46

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Yeah but don't we do it on the radio too, there is no future of the internet". I wrote a book "The World PR Revolution" which came out first in America and many other countries around the world. Very interesting points of view.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Read Me On BNET Watch Me In Action Book Me! pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Twitter’s approach to open data also makes measurement easy. Which is your social media platform of choice and why?

Interviews 28

Interviews SEO Banking Radio 28

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Ditto the number of PR companies that have SEO specialists on their books. Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs.

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read it here.] [.] Wanna Subscribe? Shall We Tweet?

Social Media 78

Social Media Web Media Measurement 78

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Jeong-Nam and I have a contract with Routledge publishers to publish a revised version of the dissertation as a book, which will be available in about two years.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 11, 2010

I’m told my grandfather was stunned when he heard over the radio that there would be a blackout drill. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? And not just that it would take place, but when and where. “Those bloddy fools! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 105

Facebook Twitter Transportation Measurement 105

Burrelles Fresh Ideas

JULY 25, 2023

Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently? Related read: PR Measurement: An Integrated Approach There’s no mistaking that effectively reaching a target audience is the most important aspect of getting people to take a hard look at and possibly even purchase products.

Tools 74

Tools System How To Software 74

Sword and the Script

FEBRUARY 22, 2022

Maybe you heard a Harvard academic citing them on US radio. Or perhaps you read the management book Brief. For good measure, I searched Statistic Brain today and there’s no mention of the word “goldfish” on the website. But if you pay a bit more attention to where the statistics come from, the picture is much less clear.”.

Biotechnology 85

Biotechnology Study Survey Radio 85

Maxim Behar

SEPTEMBER 4, 2023

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. Remember - every word on social media should be measured, reasonable, verified and only then can we be pretty sure that we will be understood. I think this is normal. literally like first graders.

Social Media 52

Social Media Media Writing Web 52

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. This is the great debate in PR: how do we measure what we do and prove its value? My favorite book is…. Jody joins the agency with an extensive background in communications. How do analytics drive PR strategy? We’re 15 minutes from the beach.

Enterprise 227

Enterprise Agency Radio Fashion 227

Waxing UnLyrical

DECEMBER 4, 2010

Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue « Media Bullseye – A New Media and Communications Magazine says: December 8, 2010 at 4:11 pm [.] Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Prohibition

JANUARY 19, 2019

I was listening to Radio 4 (yes I’ve hit that age) and there was a piece on AI. Not an exhaustive list, but if you use a smartphone, social media, music and media streaming, video games, you’ve ever seen an online ad or you’ve used a sat nav or booked an Uber – you’ve been exposed to AI! This is when it gets interesting.

Communications 54

Communications Social Media Trends Measurement 54

Prohibition

JANUARY 19, 2019

I was listening to Radio 4 (yes I’ve hit that age) and there was a piece on AI. Not an exhaustive list, but if you use a smartphone, social media, music and media streaming, video games, you’ve ever seen an online ad or you’ve used a sat nav or booked an Uber – you’ve been exposed to AI! This is when it gets interesting.

Communications 48

Communications Social Media Trends Measurement 48

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

DECEMBER 12, 2010

Did you know : This was the first song to be played live on a radio broadcast – in 1906. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Did you know : Mariah Carey’s hit is the best-selling holiday ring tone in the U.S. O Holy Night , shared by Mary Barber and Martha Muzychka.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

I think my opinion stems from my years of being a radio broadcaster. If I make a nice comment about my favorite TV or radio station on their blog/website, and they then use that in a promotional piece, I dont see that as being too far off of what Facebook is doing. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Facebook 107

Facebook Privacy Twitter Social Media 107

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We can use it to measure and evaluate our success. She will be measurable. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Learn their approach to strategy, operations, measurement, staffing and more. But why is podcasting important to PR and marketing professionals? 20) Mack Collier. Fan-Damn-Tastic Marketing Show.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? World-renowned content marketing expert Joe Pulizzi openly admits in his book, Epic Content Marketing, that there are many definitions of content marketing.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115