ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 63

Pitching Consumer How To Meeting 63

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? There is no precedent, no play book to trot out. My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). What to Pitch.

Crisis 199

Crisis Pitching Airlines Technology 199

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. The First Impression. It’s critical. .

How To 279

How To Media Pitching Creativity 279

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

Real Estate 214

Real Estate Video Report Twitter 214

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What are some books you’ve read recently?

Local 52

Local Case Study Nonprofit Healthcare 52

Bianchi Biz Blog

MARCH 22, 2021

These are large, long-standing companies that traditionally have kept their books mostly closed. Not too long ago I reported on how a local venture capitalist had been among the early investors in the company that went on to become Moderna, now one of three companies with a vaccine against COVID-19. Any pet peeves with PR people?

Technology 76

Technology Report Meeting Financial 76

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? Every local PBS affiliate has seemingly been doing marketing for it. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. What are some of the differences in building a communications strategy on a national level compared to a local level?

Communications 253

Communications Data Local Survey 253

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Your shares will help build a reputation as a future source who drives results for them.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Victorious PR

FEBRUARY 4, 2023

A successful media relations strategy includes developing relationships with key journalists, responding to inquiries and criticism, and proactively pitching stories. This content can be used to build relationships with local media outlets, increasing the agent’s visibility and creating more awareness of their services.

Real Estate 52

Real Estate Reputation Company Publicity 52

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! It’s way more fun than it sounds – we promise! We headed down to Harrogate Town A.F.C

Video 62

Video Education B2B Local 62

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Stephen Waddington

MARCH 3, 2019

Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter. 10 will buy dinner for a local family.

B2B 61

B2B Local Web LinkedIn 61

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Is a lack of investment of local media damaging society? Sarah will explore the role of local media with leading journalists and a Member of Parliament on Wednesday evening in London.

Local 61

Local Twitter Blogging Social Media 61

Bianchi Biz Blog

MAY 3, 2021

I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. What’s the secret?

How To 100

How To Media Case Study Resources 100

Victorious PR

JANUARY 13, 2023

For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today!

Real Estate 52

Real Estate Publicity Television Radio 52

5W PR

FEBRUARY 22, 2023

In the case of a digital book, you can make the first chapter available for free. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down.

Strategy 88

Strategy Product Launch Brand Branding 88

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. The purpose of the book is to tell the story of the CIPR, and showcase excellence in modern public relations practice. Is a lack of investment in local media damaging society? It’s personal.

Guidelines 68

Guidelines Local Twitter Community 68

5W PR

DECEMBER 18, 2019

In the case of a digital book, you can make the first chapter available for free. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down.

Strategy 133

Strategy Marketing Trade Shows Video 133

Victorious PR

FEBRUARY 4, 2023

Being able to pitch your story to various media outlets is essential because each audience is different, which creates a more diverse audience. Victorious PR is here to help; book a call with us today! Seeking to integrate PR into your marketing? Our team puts our clients first.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive. Client: Blink. Client: ERA.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. What’s your pitch to CIPR members? As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.

Meeting 96

Meeting Training Ethics Government 96