Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? Have a reason.

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Meeting Automotive Media Transportation 82

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. The purpose of the book is to tell the story of the CIPR, and showcase excellence in modern public relations practice. Is a lack of investment in local media damaging society? It’s personal. Watch this space.

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Guidelines Local Twitter Community 68

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. What’s your pitch to CIPR members? As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.

Meeting 96

Meeting Training Ethics Government 96

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

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Travel Tourism Airlines Hotels 40

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive. Client: Blink. Client: ERA.

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Print Media Travel Wireless 60

Beyond PR

DECEMBER 14, 2017

It’s hard to blink without seeing either local or global news. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. The First Impression. It’s critical. .

How To 68

How To Media Pitching Creativity 68

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. But the newspaper climate has changed. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

SEPTEMBER 18, 2018

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. I’m part of an internal committee at ALM and one of the things we do is focus on mental health.

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Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Consider panels, webinars, guest-teaching at local schools and more. A good friend and media colleague, Paula Rizzo, has written an entire book on the subject. Again, there are myriad ways to share your wisdom and experience with others.

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Writing Education Pinterest Creativity 149

Sword and the Script

SEPTEMBER 24, 2019

A much better way to engage and win new business is to create your own opportunities by targeting companies that are an excellent fit for your services and then pitching them creative ideas and solutions, that demonstrate your expertise so that they’ll engage with you on that idea or to help them develop and execute others.

Agency 64

Agency Software Enterprise Marketing 64

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Books are one thing. measurePR #PRStudChat #measurepr. All day long.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Regularly assess whether they and the publication are still covering the topics you’re pitching them on. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. Start your own business and pitch for work. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

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Marketing Enterprise Print Film 53

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? But then I remembered one. I can share. This is my favorite release without gimmicks. 30 - Why was this so memorable for me…?

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Pitching Real Estate Government Writing 40

Solo PR Pro

SEPTEMBER 26, 2023

By recognizing such cultural nuances, campaigns can be tailored to resonate authentically with local audiences. From the Inside Out An international company was integrating two teams from diverse backgrounds. Takeaway: Cultural intelligence is paramount during negotiations and pitches.

Communications 68

Communications Pitching Internal International 68

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. This information used correctly (be careful not to come across creepy ) can be hugely helpful to customize outreach or even to assist your sales team with targeted pitches.

Marketing 40

Marketing Tools Data Report 40

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Notified adds coverage books.

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Software Case Study Advertising Advertising 121

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. An internal or external subject matter expert who specializes in your tour’s topic. Your Pitch Team. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Burrelles Fresh Ideas

OCTOBER 10, 2023

For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

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Video Publicity Marketing Analytics 87

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal.

Ethics 71

Ethics Agency Journalism Corporate 71

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . You just never know where people will end up.

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Local Course Community Interviews 94

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! In short, if you want to get straight to the point and start getting your story recognized by the world THIS WEEK, you can go ahead and book a one-on-one call with our team.

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Social Media 89

Social Media Media Facebook Twitter 89

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. One of the two companies mentioned, though, was listening: Avaya. Favorite a user’s tweet. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. Since I had a degree in English, had been a reefer mechanic in a motor pool, and had worked on trucks, Chilton Book Co. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Media 65

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. One of the two companies mentioned, though, was listening: Avaya. Favorite a user’s tweet. Retweet a user.

How To 57

How To Instagram Social Media LinkedIn 57

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. It bisected different farms and lands, but more broadly Keystone also represented an international issue. This is the Robert A.

Data 78

Data Media Analytics Energy 78

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. He told me of the time he went to pitch for a major lawnmower account. Who would you describe as a PR hero or villain? One of my earliest bosses, Robert Davey. It’s an interesting time.

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Film Creativity Newspapers Internal 40