about advisors 
Flack's Revenge
MARCH 9, 2021
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. And don’t think a great name alone is enough (see my example about Certs and Retsyn in the first post; giving a fancy name to a common ingredient worked for breath mints back in the day, likely not for tech companies today).
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
PR advisors should voice their opinion when they feel something won’t work. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Not everything is about coverage. Again, communication is key. .
Wadds Inc.
MARCH 22, 2023
There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. This is the organisational listening function described by Jim Macnamara in his book Organizational Listening: The Missing Essential in Public Communication.
Stern + Associates
APRIL 13, 2023
As an advisor and through her engaging talks , Wilkinson invites a deepening, expansion and reinvigoration of why by setting purpose in the context of climate change and the planetary need for regeneration. A Guide to Influencing Climate Action When people hear about the climate crisis, they often ask the same question: “What can I do?”
Mindful Marketing
JUNE 15, 2015
His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others.
wiredPRworks
APRIL 20, 2022
Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. What We Talked About on Growing Social New.
Stern + Associates
FEBRUARY 1, 2024
One of the top tech analysts and futurists in the world, he quickly summarized the AI landscape and what the top experts have gotten wrong about AI. When asked about the current challenges in developing robotics, she replied: “One of the things we really need to focus on is inclusion… the world is diverse… the U.S.
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