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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Ethics and regulations." To agree or disagree. This is the big change, actually.

Radio 59
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. PR professionals can analyze engagement metrics , social media reach, website traffic, and booking rates to gauge the effectiveness of their efforts.

Travel 78
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Top 7 Communication Resources

Critical Mention

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Art of Public Speaking.

Resources 136
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#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. and for the past four years, I’ve been a CEO.

Ethics 79
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

years it took Facebook to hit that milestone. How we use it: with an eye toward our firm’s ethical standards. genAI models are trained on massive databases that encompass books, articles and websites. Adoption was swift: 100 million users in two months. Compare this to the 4.5 Even TikTok needed nine months.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

years it took Facebook to hit that milestone. How we use it: with an eye toward our firm’s ethical standards. genAI models are trained on massive databases that encompass books, articles and websites. Adoption was swift: 100 million users in two months. Compare this to the 4.5 Even TikTok needed nine months.