article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Imperative now, PR pros must advocate creative, honest and relevant news content with a heightened focus on the truth.

SEO 120
article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PRstack book of tools and tips for modern PR practice

Stuart Bruce

It covers everything from SEO and improving writing to influencer identification and content curation. The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features.

Tools 60
article thumbnail

2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. It’s where social media marketing and SEO truly overlap.

article thumbnail

SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

Beyond PR

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75
article thumbnail

How to Harness the Power of HARO For More Earned Media

Cision

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? What you need to be successful is a guidebook to improve your media relations efforts.

How To 279
article thumbnail

Best practices for marketing podcasts

5W PR

Using written content is a great SEO practice for podcasts. For instance, a publishing house can use a solo show to review a book. While being a guest on a different podcast, one can get creative. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews. Use written content.