Sword and the Script

OCTOBER 3, 2017

In the book, Experiences: 7 th Era of Marketing , the authors advocate for answering the question why five times removed. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism. Taking this further, I’d offer the following four takeaways for consideration. Talk to Us !

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? This is a topic that is near and dear to my heart, though. Which is one of the reasons I still think you should leave PR to the PR pros … but I digress.

Conference 66

Conference Measurement Tourism Twitter 66

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). John Cleese’s talk at the 2009 Creativity World Forum on creativity. Read Me On BNET Watch Me In Action Book Me!

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Wanna Subscribe?

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wafted straight into the sunset, did Evening.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe? Shall We Tweet?

Social Media 73

Social Media Twitter Facebook Measurement 73

ZudePR

JUNE 6, 2016

Five book recommendations. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My favourite seven. My new deep work routine.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

FEBRUARY 6, 2020

He’s authored more than two dozen books, keynoted several top events, and has a popular weekly newsletter. Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Where to start: 8/26/2019 You 2.0:

Marketing 74

Marketing Conference Content Marketing Agency 74

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Read Me On BNET Watch Me In Action Book Me!

Measurement 80

Measurement Publicity Analysis Tools 80

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. The Brand Advantage Journalism Podcast. 29) John Dennis. Smart Time Online. 38) Ed Gandia. 41) Greg Hickman.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. That TV show you love (or hate but watch anyway), a song, a book, a game of cards with friends, anything. Shall We Tweet?

Film 70

Film Measurement Leadership Twitter 70

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115