Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Maxim Behar

JANUARY 18, 2023

The first, of course, is the "post-Covid" situation. The second factor, of course, is the war and all these war-related consequences - inflation, shortage of raw materials, nobody's making chips. Generation Z, or as I called it in one of my books, Generation F. Have you read the new book " Covid-19: The Great Reset "?

Government 72

Government Education Course Ethics 72

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. By reading about it in reputable publications such as Forbes and Entrepreneur, of course! Think green initiatives, diversity, and the like.

Real Estate 52

Real Estate How To B2C Banking 52

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. The Internet quickly changed all that, and at GE I was lucky enough to help build one of the very first major corporate websites.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 61

Pitching Consumer How To Meeting 61

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. If you read as many self-improvement books as I do, you could say “I’ve been on a journey”. This PRConversations conversational post examines the importance of happiness as a performance improvement trigger.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. Of course, there’s little incentive to work efficiently when you’re paid by the hour. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 97

Agency Trends Marketing Survey 97

PR Conversations

OCTOBER 28, 2014

Of course, these four Ps are different ones (from marketing) and operate at a higher level, which in turn has a more profound impact , but they do describe our leadership role. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

FEBRUARY 28, 2018

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. practitioners not that bothered about career development?

Training 65

Training Ethics Data Analysis 65

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I would like to talk about the book that you authored, Maxim. So, what made you write this book? It is on Amazon, of course. That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Ethical Voices

AUGUST 22, 2022

What am I measuring this quarter, next quarter, this year? It was a brilliant scientist, Daniel Kahneman who authored the book, Thinking Fast and Slow. We introduce concepts like thought-terminating cliches, thin versus thick evaluative language, eliminating “ought” terminology from leader, team and corporate communication.

Ethics 76

Ethics Communications Agency Technology 76

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. These have helped me shift my PR habits toward a more strategic, measurable operation.

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

OCTOBER 1, 2016

We were heading into AMEC Measurement Month (September), and I was ruminating on measuring what really matters. Now, neither of my siblings lives in India (and of course, you know where I am). Tons happened while I was there – maybe some day I’ll write a book about it! Focusing on what really matters.

Banking 40

Banking Measurement Course Community 40

Waxing UnLyrical

JANUARY 23, 2015

I mean, in which universe could you have imagined yourself saying: “I’m pretty sure I can do my work without the Bacon’s books.” Or: “Of course your firm can be my agency of record. Measurement. The battle for smart measurement to become the norm has been an uphill one. Or: “Never mind about [mainstream media outlet]!

Trends 40

Trends Measurement Analytics Education 40

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Acknowledge the potential downsides, and propose a course of action based on best practices. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

ZudePR

JANUARY 26, 2016

What’s the best book about your job? So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design).

How To 65

How To Meeting Creativity Agency 65

OnePitch

MAY 12, 2022

What’s your best tip for measuring PR for broadcast coverage? Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. Even quick interjections get screwed up because of audio delays. Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Flack's Revenge

DECEMBER 11, 2019

It was a great crash course in helping gazelles and elephants cut up some rug together without stepping on each other’s toes. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. They measure, cut, measure.

Insurance 31

Insurance Insurance Financial Measurement 31

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

The Resolution Blog

OCTOBER 7, 2015

Ditto the number of PR companies that have SEO specialists on their books. From a client’s perspective, surely it makes sense to have the same agency doing your analytics and measurement, your technical SEO, your content marketing, your stakeholder/influencer engagement, your proactive and reactive media relations? #E:

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

FEBRUARY 6, 2011

It’s a crying shame if you haven’t; I read it years and years and years (ok, I’ll stop now) ago, and it’s one of the most-beloved books in my collection. Where to use keywords in corporate blog posts , by Lee Odden. Mark as read Approve comment But of course. What a cast of characters. by Bill Sledzik.

Measurement 57

Measurement Facebook Twitter Social Media 57

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 1) What has changed the most about PR over the course of your career? The last part is to then measure your results. 5) How can corporate communications get better results from their PR agency?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption. Count shares.

Measurement 120

Measurement Analytics Tools SEO 120

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. PR measurement. PR measurement.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. From your perspective, what has changed the most about PR over the course of your career? . This goes beyond crisis communications. 3) You’ve worked both on the agency and the client side in PR.

Brand 112

Brand Branding Reputation Corporate 112

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. Of course, there are opinions for and against.

Ethics 69

Ethics Social Media Travel Newspapers 69

Maxim Behar

JULY 2, 2023

His latest book “The Global PR Revolution” is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world. We have them in Bulgaria, you have them in India, of course. Of course, for many reasons. Welcome to my show, Mr. Behar.

Ethics 52

Ethics Internal International Course 52

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126