Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with.

Real Estate 78

Real Estate Local Meeting Sports 78

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. Image via Kim Spear.

Local 120

Local Retail Newspapers Sports 120

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Training Course Social Media 150

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. While more than 160 marketers have already joined our AI Academy online learning platform and community, the $99 per month price point is just not realistic for a lot of professionals. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PR Conversations

OCTOBER 11, 2018

I’ve discussed this interesting proposition by email with David Sawyer, a successful UK PR consultant, who starts with the story behind his new book, RESET: an unconventional early retirement plan for midlife (salaried) careerists who want to be happy. David Sawyer. Almost five years ago now (was it that long?) Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). And of course we should! We’ll have a community chat, and get back to some fabulous guests from August.

Measurement 103

Measurement Corporate Survey Viral 103

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

wiredPRworks

FEBRUARY 23, 2018

We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I wrote a book. So now everyone can stop asking me when I’m going to write a book!

eBook 40

eBook Measurement Writing Community 40

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I would like to talk about the book that you authored, Maxim. So, what made you write this book? This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 61

Pitching Consumer How To Meeting 61

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." The guest you’d love to book for your show?

Radio 89

Radio Instagram Pitching Interviews 89

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. As you can see, this edition was one for the record books and as always, our time was up way too soon. A3: The C-suite cares about the bottom line, so should you.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

OCTOBER 1, 2016

Now, neither of my siblings lives in India (and of course, you know where I am). Tons happened while I was there – maybe some day I’ll write a book about it! Of course, the drama didn’t end there (it never does, does it?). Because as my community, you guys are everything. I’ve missed you.

Banking 40

Banking Measurement Course Community 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. Of course, there’s little incentive to work efficiently when you’re paid by the hour.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

MARCH 11, 2013

A3 And of course it doesn’t talk to out-takes and outcomes – what has our PR activity actually driven? So if you’d like to throw your hat in the ring to get a free copy of the book, just head over to my Facebook Page and share your best measurement tip with us. Based in the Washington, D.C.,

Handbook 81

Handbook Comparison Advertising Advertising 81

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Burrelles Fresh Ideas

MAY 16, 2023

In my book, the number one key finding is that ‘my employer,’ as the only trusted institution left, has a responsibility to implement policies to prevent burnout. A few of the report’s findings I found notable: Counter to corporate narratives, many people conveyed that they’re now prioritizing quality of life above all else.

Strategy 40

Strategy Employee Resources Financial 40

Waxing UnLyrical

FEBRUARY 2, 2017

I used to love going there during my college days, so of course I had to walk down memory lane. Over and above that, you’ll get a chance to win some really killer books, participate in challenges, and have an incredible learning experience, all for the price of … … precisely ZERO DOLLARS. “LIFT OFF!”

Training 72

Training Banking Groups LinkedIn 72

PR Conversations

NOVEMBER 12, 2015

Developments include the (recently updated) Barcelona Principles , ‘ workflow ‘ tools enabling monitoring and analysis of data generated through digital communications, numerous academic research papers and the insight of research firms. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

Ethical Voices

AUGUST 22, 2022

It was a brilliant scientist, Daniel Kahneman who authored the book, Thinking Fast and Slow. There are so many ways that it’s present in our communication and that we will be teaching very specifically. I read a lot of different books and study some of these things from some different perspectives.

Ethics 76

Ethics Communications Agency Technology 76

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. Read: Because of the Master Course, I have more time to read the latest Harry Potter book!

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

DECEMBER 11, 2015

Coverage Book. Next, we tackled the one thing you can start doing right now to improve your PR measurement: A4) ADD IT TO THE BUDGET Also, follow invaluable sources such as @prezly @PRNews @queenofmetrics @AmecOrg & of course @shonali #measurePR #measurepr. Platform analytics (e.g. Facebok, Youtube, Twitter). Simply Measured.

Measurement 40

Measurement Analytics Google YouTube 40

PR Conversations

OCTOBER 28, 2014

Of course, these four Ps are different ones (from marketing) and operate at a higher level, which in turn has a more profound impact , but they do describe our leadership role. There are real leaders in our profession who are not only transforming their organisations, but are transforming the communities around them.

Leadership 111

Leadership Publicity Government Journalism 111

The Resolution Blog

OCTOBER 7, 2015

Ditto the number of PR companies that have SEO specialists on their books. I obviously liked working with fellow professionals on integrated communications campaigns but all of this was paid media, I sniffily thought. Deciding to write a blog, leaving corporate life, and setting up my own Glasgow PR firm has changed all that.

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

JULY 14, 2013

If and when you’re free, please join us, and of course, if you have questions you’d like me to answer, you can always post them to the show’s official Facebook Page. The inimitable Jay Baer will join us (have you read my review of his new book, Youtility ? ET, and of course, just use the hashtag #measurePR. #4:

Journalism 81

Journalism Radio Twitter Print 81

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” Unfortunately the field of self-styled ‘corporate image consultants’ or ‘leadership consultants’ has numerous practitioners with very little psychological expertise.”

Exercises 83

Exercises Interviews Energy Communications 83

Solo PR Pro

MAY 1, 2018

Were they the pre-IPO communications specialists of choice to Northern Virginia technology firms? Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. PIE builds communities one person at a time, helping senior executives understand, connect, and collaborate.

How To 40

How To Case Study Technology Conference 40

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JANUARY 23, 2015

I mean, in which universe could you have imagined yourself saying: “I’m pretty sure I can do my work without the Bacon’s books.” Or: “Of course your firm can be my agency of record. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Trends 40

Trends Measurement Analytics Education 40

Waxing UnLyrical

APRIL 8, 2015

Perhaps you plant a seed of vision as to how you believe they can improve their business or how they will benefit by being part of the community. Prospects will, of course, want to learn about you. If I’m speaking with the CMO of a major corporation, I might rephrase to, “What are your biggest challenges?” Go deeper in sales.

Marketing 40

Marketing Case Study Meeting Exercises 40

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. A person who is libeled can, of course, always seek legal action. And what if the person who libels them has no assets?

Healthcare 52

Healthcare Insurance Insurance Social Media 52