ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer.

Content Marketing 60

Content Marketing Marketing Television Film 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Best Practices For PR Content. Set content marketing goals. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Victorious PR

APRIL 21, 2023

Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands. One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Is that what you want to represent your brand?

Writing 217

Writing Content Marketing Blogging Meeting 217

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is why Google requires links sent through these services to be marked “no-follow.” A sponsored content twist. Notified adds coverage books. Muck Rack adds key rolls.

Software 121

Software Case Study Advertising Advertising 121

Beyond PR

AUGUST 3, 2016

And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. It may be smarter to create one concise brand. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Karen Freberg

JANUARY 5, 2018

Personal branding, amongst other applicable topics, is going to be a consistent theme for both classes, but we are going to be making this a key component and emphasis for #FrebergSM (my advanced class). What are some tools I encourage my students to use for personal branding? Talkwalker. It’s a one stop shop!

Tools 40

Tools Brand Branding Social Media 40

Cision

JANUARY 12, 2016

You just haven ’ t thought of yourself in the same way as a brand. Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. Get people to view your content. Create timely content.

Writing 120

Writing Leadership Creativity Groups 120

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Book a Social Selling Secrets Masterclass Discovery Call. Audit: review marketing and business activities, objectives and goals. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

wiredPRworks

NOVEMBER 23, 2021

Whether you send books or brownies, everyone loves opening presents – any time of year. About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. You know you wouldn’t be who you are today without them. Send Gifts! What about you?

How To 52

How To LinkedIn Local Social Media 52

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. The Book Patch.

Print 120

Print How To Local Customer Service 120

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Digital Sales & Marketing World. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Deirdre Breakenridge

APRIL 10, 2017

Too often, new business owners make the mistake of committing to their brand name before researching available domain names. and name.kitchen, where she does media relations, content marketing, and social media. Your firm’s name isn’t just something that goes on your business cards—it also becomes your digital calling card.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120