Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As

SEO 156

SEO YouTube Interviews B2B 156

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK They don’t give PR enough time.

Company 113

Company Publicity Leadership Pitching 113

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. What are the goals of the program? Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Deirdre Breakenridge

JUNE 12, 2018

Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. What’s the value? What do you do if you are misquoted?

Communications 150

Communications How To Case Study Community 150

Onclusive

AUGUST 22, 2017

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. If you oversee a team of PR strategists, simply give them a hug. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing.

Strategy 88

Strategy Product Launch Brand Branding 88

Stern + Associates

MARCH 10, 2023

A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. We are big believers in the power executive visibility and PR can have on a business. Like most things in life, you get what you put into it. “We need more business.”

Publicity 98

Publicity Conference Leadership Measurement 98

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. It’s hard to predict.”

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Survey Communications Measurement Internal 129

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

DECEMBER 13, 2021

Companies that have recognized that they have to ensure satisfaction and loyalty from their customers also understand that they’re able to provide a unique value to their consumers. Some of the most common channels include social media platforms, phone, text, email, chatbots, and business websites. Omnichannel Communication.

Communications 88

Communications Consumer Customer Service Case Study 88

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years and will continue to capture our hearts for centuries to come. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

Doctor Spin

APRIL 6, 2023

The superhero solution PR strategy is simple yet powerful. The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. The general idea: By introducing (and naming) a specific solution to a common problem, online searchers will come to you in droves.

Strategy 52

Strategy Real Estate Case Study System 52

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Having a distinct personality requires an equally distinctive voice. What’s the voice of the brand today? Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

5W PR

MAY 31, 2022

That means companies need to be available to answer any questions or concerns that these customers might have throughout the buying journey. Websites that have poor descriptions of their products tend to lose out on a lot of sales. In fact, tying every feature to a benefit is going a step further into this strategy.

Banking 88

Banking Customer Service Software Data 88

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? What Is an Unlinked Mention? Anyone might find unlinked mentions, but it’s much more common for prominent brands because more people will naturally mention them in a post. In either case, having your ducks in a row is crucial when someone mentions your brand or site.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. Post consistently and analyze to see what works based on impressions and engagements.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023.

Communications 52

Communications How To Corporate Training 52

Prohibition

AUGUST 29, 2023

This is where food PR comes in. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Deirdre Breakenridge

MAY 30, 2018

It is the antithesis to what conducting research is all about: gaining new knowledge, establishing or confirming facts, reaffirming the results of previous work and solving problems. I have worked with many fascinating researchers over the past decade and come across numerous compelling studies that shed light on important matters.

Communications 171

Communications Training Education System 171

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. Basic Books. 2023, November 28). In Wikipedia.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

JANUARY 5, 2024

We can use personas in PR, too. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. In marketing, the use of “marketing personas” is commonplace.

How To 52

How To eBook Corporate Groups 52

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. link] Inspired by the Priming Wheel , there are many examples of potential priming activities in PR.

eBook 52

eBook Journalism Examples Resources 52

Buzzstream

FEBRUARY 9, 2024

Building relevant , quality links naturally is always the best way to go. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. What is White Hat Link Building? don’t rely too heavily on any tactic, spread out your strategies.

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

The app is based on the theory that we work best 25 minutes on and five minutes off. The New York Times takes the strategy one step further by advising what to do with your five-minute breaks. The New York Times takes the strategy one step further by advising what to do with your five-minute breaks.

Tools 168

Tools Pinterest Exercises Social Media 168