Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. But for PR pros — visuals are still a nice to have. Multimedia Captivates Audiences. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Why does PR use influencers?

Survey 90

Survey Journalism Study Pitching 90

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. So here goes, I’ve got my nitrate-free beef jerky and no preservative-added beet chips at the ready (spoiler alert: two huge trends) to fuel this recap.

Hotels 90

Hotels Trends Energy Consumer 90

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Yet social engagement presents both opportunities and risks for the top guy. PR and digital marketing people or other chief executives with a vested interest, like Ryan Holmes, CEO of Hootsuite. One benefit of a strong social profile that doesn’t get enough attention is the internal PR factor. Consider a C-level blog.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. 7 great tools for the tech PR workshop. It’s synced across all devices so it’s readily available to check at all hours of the night (insider tip: PR people work nights).

Tools 108

Tools SMB Survey Software 108

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. This month happens to be the one-year anniversary for the PR Tech Sum. Here’s the list of PR technology companies I’m watching. based PR professionals in 2020.”

Pitching 84

Pitching Survey System Technology 84

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. the Top MaccaPR Posts of 2016. Our resident influencer marketing expert, Leila Hirsch, shares an insider's perspective on the top benefits for your brand.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. We spoke with our IBE team to get their takes on the event, the indie beauty landscape and trends within beauty products and beauty marketing. Read on for their insights!

Trends 94

Trends Trade Shows Community Instagram 94

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. Here’s how. Prioritize and share. Are Influencers Overpaid?

Technology 83

Technology Facebook Measurement Policies 83

Critical Mention

AUGUST 5, 2018

In the PR world, connections are crucial. If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy.

Twitter 77

Twitter Radio Social Media Print 77

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The core algorithm linked to quality appeared around March 8, 2017. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Bianchi Biz Blog

JANUARY 25, 2021

I’ve just started a blog, “Reflections” on the site, providing me a place to share my musings. Can you tell us what types of stories, trends, or issues are on your radar now? It also dovetailed with Audi’s 2017 Super Bowl commercial, Daughter. Top 11 Meet the Media Profiles of 2020. Daily News and J.D.

Automotive 70

Automotive Meeting Industry Media 70

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

5W PR

AUGUST 31, 2017

At CONNECT, I had the opportunity to host a PR 101 panel alongside top tier editors from Allure, WWD, Racked and Well + Good – providing key insights and tips for entrepreneurs looking to achieve awareness via media relations. The brands at IBE NY 2017 certainly didn’t disappoint, so trendspotting was a necessity. Male Grooming.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. Muck Rack: PR pros vs. journalists: pet peeve showdown.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. Susan Kostal | Stet.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Why should people read your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: It’s no surprise that seven out of the top ten content marketers priorities are content creation.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

DECEMBER 5, 2017

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. But here’s the thing – you want to make sure the ones you use have a solid connection to your business or the photo, and you don’t necessarily want ones that are close to the top of the popularity list.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. Learn what’s possible with top-notch marketing automation solutions that layer in video functionality like HubSpot.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR. Speaking of pop-ups, you’ll notice a few pop-ups on this blog.

Web 60

Web Google Mobile B2B 60

Mindful Marketing

JANUARY 31, 2017

This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible. The reason? I don’t have that anymore.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. The data puts infographics in the top five types of content created by B2B marketing shops. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. So, what does that mean? Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the same pressure – we’re trying to replicate the success of others.

Digital PR 160

Digital PR Film Instagram Writing 160