Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Although some agencies now have multi-disciplinary teams for increased collaboration and cohesiveness in PR plans and campaigns.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Beyond PR

DECEMBER 19, 2017

But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Welcome to the content calendar.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

ReimaginePR

APRIL 18, 2015

Here’s what Oates proposed: “ My proposal is take $3 billion dollars, just a small fraction of what Wells Fargo pulls in annually, and raise every employee’s annual salary by $10,000 dollars. The only response from the company was old-world PR gobbly gook reiterating thier talking points. But it will.

Company 120

Company Banking Employee Corporate 120

Solo PR Pro

JULY 25, 2017

This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. The best small business owners are constantly innovating. Shortly after I started my business, I joined an industry group composed primarily of high-powered Washington, D.C., It can be something small.

Groups 46

Groups Small Business Blogging Resources 46

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. Or, at the very least, are funny like this video from career blog Snagajob. Why do we click on a catchy headline or keep reading past the lead sentences?

Storytelling 149

Storytelling Data Insurance Insurance 149

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. PR pros say so themselves! One big way many of us used to do that was via phone.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

DECEMBER 21, 2018

Milne, author of Winnie the Pooh , said: “One of the advantages of being disorganized is that one is always having surprising discoveries.”. What is the competitive environment or business opportunity? When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Yes, these companies have great PR people. But again, the PR people are busy in meetings and planning out quarterly and annual plans. I would argue this is one of the bigger advantages to keeping content development in-house. Big difference.

Agency 133

Agency Resources Employee Internal 133

PR 20/20

OCTOBER 9, 2018

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. This includes all PR, video, audience development, and social and community management that my team handles. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Communications Conversations

NOVEMBER 4, 2014

First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. Go ahead and dismiss this as crackpot invective and I will send these solutions to the Recycle Bin and take advantage of the 13 November opportunity to listen.” No big lingering feelings. To educate.

Brand 79

Brand Branding Agency Writing 79

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. The categories we normally target are: Business and digital marketing journalists.

Fashion 48

Fashion Pitching Tools Resources 48

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Take advantage of that high-priced education and pay attention. Teach Stuff – as you advance in school, take advantage of student-teacher opportunities. You might as well start doing it now.

Journalism 52

Journalism Sports Writing Meeting 52

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. Read transcript. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Bad Pitch Blog

AUGUST 19, 2009

Jacobsen I recently came across a blog with relatively decent content, but with just the oddest of names -- Outhouse General Counsel. I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name. Sometimes we’re too close to see big picture from potential clients’ viewpoint.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Create personal and business sites that you manage where possible – on all search platforms and in social media.

Reputation 185

Reputation SEO Web Community 185

Bad Pitch Blog

APRIL 15, 2007

I know you must be busy with the weekend approaching, but I wanted to let you know the latest about SwapThing.com! The SwapAffiliate program allows every forum, blog, or website owner to earn revenue while providing a valuable service to their readers. Hey Kevin! Let me know if you’d like extra info or even a quick chat with their CEO!

Pitching 40

Pitching Web Community Resources 40

Sword and the Script

JANUARY 15, 2019

Recently, however, the column took aim at public relations agencies — Confessions of a PR person. It’s a good way to confuse both those trying to diligently procure PR services and those aspiring to provide them. I grew up in a PR agency and have worked for firms small, medium and large.

Agency 77

Agency Leadership Corporate Training 77

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. A volunteer pitch that persuaded.

Community 40

Community Print Twitter Creativity 40

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. There are so many other businesses out there, and people only have so much attention to give.

Publicity 70

Publicity Small Business Advertising Advertising 70

Doctor Spin

MAY 21, 2023

Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Key Services Provided by PR Agencies V.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business!

Publicity 52

Publicity Video Pitching Google 52

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. When people sign up or subscribe, they should receive a welcome email from your business. Be sure to thank them for trusting and supporting your business.

Communications 40

Communications Pitching Writing Social Media 40

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. AI has massive potential to make our lives and businesses more successful. It also has the potential to create big winners and big losers in the economy.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Today, people are taking advantage of the opportunities event data provides to run their business better. Without Marketing You’re Just the Business…Off Script #25: Steve Olenski. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

PR 20/20

JULY 31, 2018

Here at PR 20/20, we call these champions change agents. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. We were building websites and we did not understand why we were losing business to inbound. The only way they were affiliated with the company was through the blog.

Marketing 42

Marketing Leadership Engineering Education 42

ZudePR

MAY 31, 2015

You own a business and want to increase sales. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. We both run businesses after all. Is full disclosure the modern business world’s secret sauce? But need reassurance that it’ll pay off. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81