PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. 1 complaint from media about PR pros.

Pitching 152

Pitching Training Media Relations Consumer 152

Landis PR

MAY 2, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. Helping clients achieve the best coverage means interviews with the media. Be Prepared.

Interviews 59

Interviews Media Training Media Relations 59

The Hoyt Organization

SEPTEMBER 8, 2023

Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. This provides PR professionals with real-time insights.

Publicity 96

Publicity Ethics Analysis Data 96

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. This makes sense because lawyers are highly intellectual, trained to be reliant on the logic of precedent, and skeptical too. And the six tips? I’ve embedded such a tweet below to make it easy. Give our services a try.

Content Marketing 95

Content Marketing Marketing Print Software 95

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup.

Pitching 123

Pitching Training Media Relations Blogging 123

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

MAY 10, 2019

Here are five tips on how to make your writing resonate with readers. Stuffy and distant: You must make sure that you implement a social media program that isn’t just for one month but lasts for at least six months. Stick with social media for the long term — at least six months. Loosen your language.

Employee 158

Employee Writing Training Social Media 158

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Brad Marley | Yelram Media. Do you blog regularly? Do you have a PR strategy? My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Why were we successful? Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . A fractured media landscape necessitates a paid-plus-placed model, especially in healthcare trades. Photo courtesy of Pixabay.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It's a fast-track for journalists to access important data for news and track the success of their stories. 1 tactic, media relations?

Google 120

Google Analytics SEO Comparison 120

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. Here are some tips: Get professional help. PR, that is. A professional can not only help navigate a sudden flood of media interest, but they can also develop a longer-term plan that syncs with business or career goals.

Interviews 120

Interviews Conference Exercises Media Training 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

And the PR winners are… Fox News. In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. Sometimes PR achieves that, but this one is the real deal. Its drivers have made over $200 million in tips.

Airlines 136

Airlines Comparison Facebook Video 136

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

System 52

System Employee Meeting Internal 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Most have blogs for further exposure. Let’s take a look at six of the best tech podcasts on which your PR pro should book the CEO. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? In our last post we shared tips about ending the year right by making a 2019 business checklist and checking it twice. Go Into The New Year With a PR Plan.

Agency 80

Agency Energy Training Blogging 80

Shift Communications

SEPTEMBER 22, 2017

Strong Career Moves For New PR Professionals. I have most recently been thinking about what advice I’d give to an emerging generation of new PR professionals that have recently entered the workforce full-time. Still, looking back, I’d recommend a different route to new PR professionals–whether they are students or entry-level workers.

Local 79

Local Healthcare Community Training 79

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs? BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. How are you going to be more successful? Here are three tips to be a better professional in the new year. PR professionals who can recognize their shortcomings are one step ahead of the game. What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

MAY 30, 2023

Public relations (PR) campaigns are the most successful when they reach your intended target audience effectively. This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. This is why accessibility is a vital attribute of any PR campaign.

How To 40

How To Ethics Education Creativity 40

PR Job Coach

NOVEMBER 27, 2009

Never did I expect to see a question from an energetic person in high school who is anxious for success in our industry. Every one has the opportunity to create their own road to success as a public relations professional. Consider writing a blog about what is your passion. Learn to write well. See next.) Learn the tools.

Training 106

Training Publicity Insurance Insurance 106

Cision

AUGUST 7, 2015

A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR. It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. But career advice for one specific person? Start small.

Tourism 120

Tourism Television Print Industry 120