Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

OCTOBER 18, 2018

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022…. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release.

Software 85

Software Internal International Pitching 85

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. the benefits of a PR firm in a multi-industry scope is also muddled. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Communications Conversations

DECEMBER 16, 2014

And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly. And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly. I don’t talk about tech all that often.

Case Study 131

Case Study Wireless Company Local 131

Contently - Strategy

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. How have the last few months and this amazing movement for racial and social justice impacted the podcast? He’s also not afraid to speak his mind.

Brand 71

Brand Branding Marketing Facebook 71

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” For example a New York Times article will probably generate more interest than a blog post, all things being equal.

Google 120

Google Measurement Content Marketing Engineering 120

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Photo courtesy of Pexels.

Company 52

Company Technology Meeting Hotels 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project.

Analytics 67

Analytics Report Technology Pitching 67

Journalistics

SEPTEMBER 9, 2021

There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking… what other PR tools are out there that people have never heard of?

Tools 52

Tools Engineering Interviews Social Media 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

OCTOBER 17, 2017

I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability. We first crossed paths somewhere in Raleigh.

Marketing 68

Marketing Ethics Interviews Meeting 68

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. And that brings us to this month’s PR Tech Sum.

Software 120

Software Technology Advertising Advertising 120

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. It is not enough to tell me to practice my presentation standing up. Image: jim crossley via Flickr, CC 2.0 Image: jim crossley via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 26, 2020

click any image for higher resolution) Should Brands Take a Stand on Politics? Although businesses and brands may find themselves thrust into a political spectrum, there is little agreement among communications professionals on whether or not brands should embrace the role and take a stand. Answered: made the job much harder ).

Survey 117

Survey Measurement Public Affairs Storytelling 117

Flack's Revenge

AUGUST 31, 2016

” on the NY Tech Meetup mailing list last week. First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results. Can you help me out? These days, TechCrunch stands out as the top pick. The Thread.

Reddit 136

Reddit Enterprise Wireless B2B 136

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. And suddenly we’re in Q4 of 2020.

Software 175

Software SEO Company Tools 175

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Indeed, my own predictions are at the very bottom.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Hoffman Agency

APRIL 7, 2022

I recently posted a promoted job ad for a Senior Account Manager / Account Director as, well, we need more great talent as we’re growing rapidly and have great clients. I recently posted a promoted job ad for a Senior Account Manager / Account Director as, well, we need more great talent as we’re growing rapidly and have great clients.

B2B 36

B2B Construction Industry Technology 36

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). It’s ever more challenging to stand out. But do you know where you can stand out? On Twitter. The timing matters.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

JUNE 5, 2018

With so much data being created every single second, it is remarkable that PR content gets any traction at all. With so much data being created every single second, it is remarkable that PR content gets any traction at all. Let’s break down how to do that a few simple steps. . Do Your Research First.

Media 40

Media Employee Pitching Data 40

The Hoffman Agency

DECEMBER 5, 2018

I remember standing in the fog of the early morning before kindergarten waiting for the Salvation Army to open so we could eat that week. I remember how it felt to be completely dependent on the generosity of others in order to survive until the next day. By Melissa Lewelling , Senior Account Executive.

Community 51

Community Training Agency Meeting 51

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These systems comprise the inbound marketing tech stack. That tech stack can make inbound marketers more productive, personalized, and performance-driven. The result?

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

DECEMBER 24, 2019

For the last few years, I go back through every post and pull out the most interesting statistics to roll up in a single post in December. It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. So the news that PR Week is going mostly online makes me think: one more step toward extinction. it lasted how long?). Sorry, Martha, but you either people want to read you or people don’t.

Advertising 41

Advertising Advertising Fashion Creativity 41