Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 153

Blogging B2B Software SEO 153

5W PR

MARCH 11, 2024

By adopting these influencer marketing strategies, brands can unlock the immense potential of influencer marketing. Massive follower counts can be beguiling but true alignment matters more. Engagement rates, content quality, and community attributes are true determinants of an influencer’s impact.

Marketing 78

Marketing Guidelines Fashion Data 78

5W PR

JULY 25, 2023

They also have the ability to create engaging and authentic content that resonates with their audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Influencers can then share their honest reviews and tastings with their followers.

Brand 78

Brand Branding Creativity Storytelling 78

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Deirdre Breakenridge

NOVEMBER 6, 2017

Along the way, I’ve learned more about myself, fashion, and PR. There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. My 500 followers draw minimal traffic to my blog. and life in general. Today, I’m sharing those lessons with you.

Fashion 0

Fashion Blogging Brand Branding 0

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment. Organizations value communications more than ever.

Survey 118

Survey Communications Ethics Measurement 118

5W PR

APRIL 30, 2023

Addressing Mental Health in Marketing Campaigns To include mental health in marketing campaigns, it’s important to address it in content, messaging, and imagery. This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels.

Marketing 88

Marketing Resources Exercises Education 88

5W PR

FEBRUARY 28, 2024

With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. This event can be a great launchpad for many companies. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece.

Publicity 142

Publicity Survey Pitching Creativity 142

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. You can learn more about Megan here. How has that changed agency work?

Community 184

Community How To Media Ethics 184

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Why Owned Media is Key to the Future of PR. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. PR as a lead generation machine. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. Bulleted angles or areas of expertise work well. Video clips can really help. I have had more than one client over the past few years where my best advice has been “spend the money sponsoring,” rather than on a speaking program.

Conference 104

Conference Resources Leadership Education 104

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MAY 10, 2022

Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here.

Survey 85

Survey Public Affairs Construction Writing 85

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Within the PR space, both perspectives are in play.

Survey 86

Survey Measurement Employee Retail 86

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Reporters need your multimedia content to create a compelling story. Social influencers can act as sales associates for you.

Infographics 154

Infographics Travel Product Launch Video 154

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Deirdre Breakenridge

JANUARY 6, 2015

ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge. Where to start?

Community 150

Community Education Twitter Financial 150

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. These are all answers only data can give you. But if you want PR to be seen as a relevant, valuable partner in driving business results—instead of a fluffy nice-to-have budget expense item, you have to get over that.

Measurement 200

Measurement Analytics Google Data 200

The Resolution Blog

NOVEMBER 8, 2019

For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. No follow vs follow links Now that you’ve got an understanding of how links work in SEO, we can drill into the no-follow vs follow debate.

SEO 120

SEO Google Wikipedia Web 120

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Early posts on Marketing AI Institute’s blog. The Solution: Content Strategy That Drives Growth. Content creation : Blogging and gated content were built on HubSpot.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. They’re beloved among PRs because they’re quick and affordable. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

AUGUST 16, 2021

With a following of about 100 million subscribers, he’s worked with brands ranging from Razer to Volvo. . Aside from earning through the long hours of gaming live streaming, there’s also a number of different income avenues that gaming influencers can utilize. Traffic and Reach. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. You should know that IG allows around 30 per post and that you can delete them from the post and put new ones in immediately one time. According to cision.com, Instagram gets 4.21 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Ethical Voices

APRIL 22, 2024

So a fun new change in my work world. Like most agency professionals, I thrive with curiosity and working in many different industries. We’ve been working with a nonprofit that we’ve done work on and off for about 12 years. The fourth reporter I didn’t know as well, but I had worked with off and on.

Report 83

Report How To Ethics Nonprofit 83

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Blog to promote expertise.

Media 120

Media Interviews Print SEO 120