Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Or, at the very least, are funny like this video from career blog Snagajob. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. AI has been positioned for years as a tool for automating repetitive tasks.

Construction 182

Construction Storytelling Tools B2B 182

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. 32% added it was the brand’s storytelling. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

MAY 20, 2024

This has sparked a surge of fintech solutions, from personal finance management tools to automated money transfer services. Use storytelling While regulations may seem impersonal, their impact is deeply personal. Storytelling can highlight how products or services are benefiting real people in a regulated environment.

Banking 78

Banking Financial Storytelling Technology 78

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.

Enterprise 187

Enterprise Tools Technology Privacy 187

5W PR

MAY 30, 2024

Writers and editors employed by tech publications, websites, and blogs. Professional product photos, logos, and team headshots are crucial for visual storytelling. Tools like Cision or Meltwater can be useful in this process. Having identified the objectives, the next step is to figure out who the target audience is.

Technology 78

Technology Product Launch Construction YouTube 78

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. There have been so many new tools to learn in the last several years, it’s hard to keep up with everything. And brand storytelling feels like something anybody can do.

Storytelling 120

Storytelling Survey Corporate Course 120

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. What has changed are the tools. The model became much more strategic.”

SEO 137

SEO Measurement Television Google 137

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Enjoyed this blog, click below to see some of the other blog content we have on our page.

Social Media 118

Social Media Video Marketing Media 118

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo.

Case Study 193

Case Study Writing Training Storytelling 193

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Authentic storytelling Influencers excel at storytelling.

Social Media 78

Social Media Media Storytelling Creativity 78

prTini

JANUARY 16, 2015

This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. What other tools are you using?

Storytelling 28

Storytelling Tools Resources Instagram 28

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. And the list of storytelling techniques goes on.

Storytelling 60

Storytelling Agency Interviews Communications 60

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. Q6: What tools do you recommend for PR pros to help them to sharpen their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B 81

B2B Storytelling Marketing Case Study 81

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In the digital age, the tools of PR in digital marketing have gone high-tech.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Thanks to modern CRM tools for PR like Onclusive, you can now organize all of your relationships, communications and assets in one place. The post Best practices for building a perfect pitch appeared first on Onclusive.

Pitching 195

Pitching Data Technology Storytelling 195

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Analytics 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MARCH 19, 2024

Against this backdrop, effective communication strategies become indispensable tools for brands seeking to cut through the noise, build credibility, and forge meaningful connections with their target audience. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 92

Travel Trends Tourism Transportation 92

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' But as a global company, it is important to maintain a structure globally when it comes to your identity, your communication, and your tools.

Strategy 60

Strategy Communications Local Technology 60

Ishmael's Corner

SEPTEMBER 13, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

SEO 60

SEO Tools Storytelling Marketing 60

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. In the future, we can expect more social media platforms to prioritise vertical video formats and provide tools and features that enhance this viewing experience.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233