Sword and the Script
APRIL 18, 2020
Not all marketers are reallocating budget the same way: “…tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media” while “non-tech marketers will spend more on content development and organic social media.
Communications Conversations
MARCH 20, 2018
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines.
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Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.
PR 20/20
MARCH 2, 2023
Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Of course, you do. Update your CTA.
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.
Communications Conversations
MARCH 29, 2019
Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.
ReimaginePR
SEPTEMBER 5, 2016
You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.
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