Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. City and convention scenery.

Social Media 40

Social Media Trade Shows How To Media 40

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. That’s the best way to maximize the influence of your PR campaign.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 119

Communications Crisis Internal International 119

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations. Ask in industry social media events.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

JANUARY 9, 2018

This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. 3) Surgically weave it into blog posts. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. It probably does.

Media 94

Media B2B Groups Conference 94

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Failing to target the right media.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 166

Marketing Employee Content Marketing Training 166

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 63

B2B Report Marketing Survey 63

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. Photo credit: Unsplash.

Marketing 61

Marketing B2B Print Technology 61