How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.

5 Ways to Get More Blog Reads With Social Media

Cision

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Set Up Social Sharing Icons.

Trending Sources

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either!

Tricks of the PR Trade for Social Media

Ron Torossian

Eons ago, public relations was largely focused on building relationships with journalists and the media. A large focus of PR today is to strengthen brands by building influencer status on social media. Ronn Torossian BRANDING Celebrity PR Social Media

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Here is an example of what I mean: Blog post: Post Election Digital Skills Shortage. Blog image: .

Should You Hire Someone to Manage Your Social Media?

Cision

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager?

Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

5 Tips for Building Social Media Ambassador Programs

Ron Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study.

5 Types of Social Media Shares (and How Often to Post Them)

Cision

When it comes to a successful social media campaign, diversity is key. Here are the best types of social media shares to add to your mix. This content isn’t from your own blog (we’ll get to that), but is of value to your follower base.

Refining your B2B Social Media Strategy

The Hoffman Agency

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? It is a social channel after all — so be sociable.

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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

Three FTC Social Media Disclosures You Should Know

5W PR

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Recently, the FTC reached out to over 90 influencers to address how they disclose their posts on social media.

Does social media sharing matter?

Shift Communications

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Or do social media shares drive page views?

How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education? As a PR practitioner turned professor, it just makes sense to me to use social media in the classroom. Practical social media application in the classroom is vital.

5 Scary Facts About Businesses and Social Media Marketing

Cision

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while.

How to Drive Web Traffic With Social Media Analytics

Cision

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Are you using the social sites that your demographic is on?

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The Latest & Greatest Social Media & Marketing Tools

Cision

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Let’s say you’re running a contest for the next 30 days and you want to promote it heavily on social media.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. That means they are circulating via email and internet blogs at lightening [sic] speed. This is the nature of digital media.

JCB HYDRADIG Social Media Case Study

Norton's Notes

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. The machine has already been spotted on a beach in Belgium which gave us some excellent social content.

End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. Use the following as your end-of-year checklist to ensure you covered your bases for social media. Therefore, you put effort into diversifying what you posted to social media.

How to Save Face After a Social Media Meltdown

PR in Your Pajamas

Nobody’s perfect, and even the best of us can commit a gaffe in social media. In today’s guest post, discover the do’s and dont’s of managing a social media faux pas. Alexandrea Roman is a social media specialist and copywriter for Azeus Convene.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Social Media CSR Facebook Instagram networks resources social media Twitter

105 Tips for Successful Social Media Marketing

Beyond PR

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media.

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you.

How Social Media is Affecting the News

The Proactive Report

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully.

Is Confusion Holding You Back From Social Media?

Rock the Status Quo

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Social Media

How to find a good social media blog to add to your reader

Communications Conversations

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors.

Tips for writing cleaner social media copy

PR Daily

When was the last time you read social media post that contained an error? On social media. Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts.

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Despite its membership issues, LinkedIn remains a strong social network for professionals. LinkedIn Marketing Metrics Social Media Strategy

4 Employer Brands that Get Social Media Marketing

Communications Conversations

A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media.

Social media's effect on SEO

PR Daily

Quality links from sites that have greater "domain authority," such as top-tier media outlets, produce higher rankings in search engine results. Now that we know that PR can affect search, it''s time to define where and how social media comes into play.

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Has social media changed PR?

PR Daily

Odds are you read that headline and clicked on this link with the thought, “Of course social media has changed public relations.”. Among the many lessons I’ve learned has been how to take advantage of social media and social media analytics to get to know and connect with an audience.