Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Reviewing and enhancing your web presence. Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time.

Brand 234

Brand Branding Reputation Crisis 234

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To Google SEO Pitching 62

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. So, focus on the higher DA/DR opportunities where you can.

Analysis 91

Analysis SEO Guidelines Google 91

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. What is EMV anyway? How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. The solid line below in this chart from Cision shows the number of mentions over the past year; the dotted line reflects the previous year’s numbers. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Buzzstream

FEBRUARY 2, 2024

It can mean providing value by: Pitching them a great shareable asset that they can then share on their blog, impressing their readers Pitching some helpful data they can share to get more views on their story Giving them a free trial to a tool Offering to write an entire post for them Help can also mean providing clear instructions for your ask.

Pitching 62

Pitching Mobile Examples Study 62

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Owned media, aka content, is content you produce that lives on your website or blog. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. Earned Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? If you don’t have a clipping service, you can check online visibility (earned media clips) yourself by doing a Google web search for the headline of the release. And as you can see the referring sites also had a big jump – 4.33% to 20.50%.

Measurement 100

Measurement Analytics Google Social Media 100

Doctor Spin

DECEMBER 20, 2023

Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Medical Reference Services Quarterly, 34, 181 – … Continue reading Interesting, but where do you go from here? Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. And so on.

Brand 52

Brand Branding eBook Resources 52

PR 20/20

NOVEMBER 18, 2022

The CTA we are referring to is not a computed tomography angiography, otherwise known as a diagnostic technique in the medical industry. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? We'll start by sharing what it isn't.

Marketing 80

Marketing eBook Creativity Social Media 80

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. It will produce blog posts, short articles, and undergraduate level essays in response to a series of questions or prompts but make sure that you fact check the output.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. And here is the AMP version of the same article.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. Think: bloggers, influencers, podcasters and so on.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Content picks.

Software 89

Software Print Tools SEO 89

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. The search engine uses all these signals to decide whether a web page answers a user query. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media.

Google 123

Google Engineering SEO Writing 123

PR Fuel

MARCH 14, 2021

A well-written press release will include all the relevant information pertaining to the topic so that the journalist can easily refer to it and create an interesting story. Press releases are different than content marketing blog pieces in that they’re also written like a news story. Brand Visibility.

SEO 52

SEO Engineering Web Trade Shows 52

Konnect Agency

MARCH 10, 2023

In this blog post, we will establish what it means to “speak visually” and how this skill can artfully map the design direction and help define the destination. To talk about colors—we need colors to reference; otherwise, no one will likely be on the same page. David Williams, the William G. What feeling does the color bring?

Creativity 52

Creativity Agency Survey Examples 52

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

NOVEMBER 8, 2019

here refers to it as getting a “point”, which is a good way of describing it. Pubcon #SEO #linkbuilding  —  @Axxurge Nofollow made pretty much half the web invisible to Google. The changes to nofollow are so they can analyze sections of the web to determine how they are linking.

SEO 120

SEO Google Wikipedia Web 120

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia. Great post.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. That’s usually true, but it doesn’t provide a long view or historical reference. At a minimum the question ought to be asked: On every web registration form.

Measurement 60

Measurement Marketing Web System 60

Cision

JUNE 1, 2017

How much Web traffic comes from a story about your organization? See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive. Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you.

Measurement 200

Measurement Analytics Google Data 200

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Previously it referred to itself as a “decision augmentation solution.” CommsTech does seem like the broader category. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

MARCH 28, 2023

How do people discover your content across the web? Which article refers users to your website and content? Create a Strong, Data-Driven Content Strategy Google Search Console is a powerful tool that can help you generate new content ideas for your website or blog—as long as you know how to use it correctly.

Google 77

Google How To Mobile Data 77

PRSay

SEPTEMBER 5, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. I refer to this as incremental de-ethicization. Core Value No.

Ethics 125

Ethics Construction Newspapers Crisis 125

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. The names and nomenclature make sense to me as a user, both from a messaging and product perspective, and so I reference these functions throughout. Users access these functions by logging into the product through a web browser.

Software 115

Software Tools Publicity System 115

Bad Pitch Blog

APRIL 2, 2014

want you to visit my web site. and "The Bad Pitch blog pwns. A Simple Test Take your last pitch and see how many times you reference yourself or your client and compare it to how many times you reference the recipient or his audience. have a diverse, but relevant background. want you to consider me for work.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. People and the planet will also become important organisational performance indicators in the boardroom.

Crisis 151

Crisis Government Energy Community 151

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Refer to your contract! Even the best planned programming can go rogue.

Marketing 156

Marketing Guidelines Measurement Analytics 156

PR 20/20

JUNE 9, 2020

Before getting started, we referred back to the Growth-Driven Design Methodology. We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”.

Web 60

Web Internal International Storytelling 60

Cision

MAY 6, 2015

It may be quantifying referred business from media placements, or email subscribers gained from social channels. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property.

Engineering 120

Engineering How To Measurement Analytics 120

PR in High Definition

JUNE 21, 2018

As a reader of Firefly blogs, you’ll know that for some time now we have put a large emphasis on optimising PR for search, given the changes in search algorithms from both Google and Bing. Siri and Cortana will refer you to the top web results. Wondering why exactly? And you thought being on page one of Google was tough!

Google 67

Google SEO Technology Engineering 67