Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. Why your online reputation matters and how ReputationGrower helps you protect it.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. We have one client, a digital business service, who has found that their business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

Mobile 244

Mobile SEO Web Journalism 244

Communications Conversations

JUNE 11, 2021

You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. And, they give you an important guidebook to reference with difficult and unruly folks when things get rough.

Guidelines 190

Guidelines Community Social Media Examples 190

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”. Simply choose “Create New Research List” and then select “Search the Web”. This is also referred to as passive link building.

How To 62

How To Google SEO Pitching 62

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms. It can go by various names. IP (short for intellectual property).

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

PR in High Definition

AUGUST 29, 2023

But I just don’t refer to it in this way. Cloud computing involves delivering computing services, such as servers, software, and storage over the web. There were words and phrases I had never come across, yet the technology itself was part and parcel of my life. Take cloud computing, for instance.

Technology 62

Technology Communications Case Study Software 62

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. So, focus on the higher DA/DR opportunities where you can. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

Ishmael's Corner

OCTOBER 22, 2014

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SEO 140

SEO Web Engineering Google 140

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

FEBRUARY 13, 2017

Key features: Google’s Accelerated Mobile Pages is an HTML-lite language developed by Google for the purpose of making mobile web pages load faster (there is also an asynchronous load and caching component to the process). Key features: Google Chrome is Google’s web browser. Google Webmaster Tools. Google Chrome.

Google 244

Google Mobile How To Skype 244

Buzzstream

JANUARY 24, 2024

However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream. Search The Web Once you have a list of keywords, you can search Google for sites that may provide opportunities for link insertion. So, we could use this as our link to insert.

SEO 62

SEO How To Resources Pitching 62

Doctor Spin

DECEMBER 20, 2023

Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Medical Reference Services Quarterly, 34, 181 – … Continue reading Interesting, but where do you go from here? PR professionals don’t have to know anything about web design, art direction, or UIX.” “To A PR strategy is the same as a PR plan.”

Brand 52

Brand Branding eBook Resources 52

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. It does not provide information about sources and will make up references. It has two main applications: generating text in response to a prompt and summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

The Proactive Report

APRIL 12, 2018

If you don’t have a clipping service, you can check online visibility (earned media clips) yourself by doing a Google web search for the headline of the release. And as you can see the referring sites also had a big jump – 4.33% to 20.50%. It is most likely to be either search engines or referring sites. Conversions.

Measurement 100

Measurement Analytics Google Social Media 100

NewsWhip

OCTOBER 4, 2022

Our work to expand the scope of the Timeline widget means that it now gives you a visual reference for easily assessing and comparing how a topic has evolved over time with metrics that show the percentage change in both public and media interest compared to the previous period. Increased data quality with expanded Twitter and Reels data .

Instagram 78

Instagram Construction Twitter Data 78

Flack's Revenge

DECEMBER 12, 2022

Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). How long it takes for a category to emerge and go big relates to many factors. Tips for Promoting Early-Stage Tech.

Real Estate 156

Real Estate Case Study Technology Education 156

Shift Communications

NOVEMBER 11, 2016

In a world where people refer to superficial selfies and Tweets as “content,” make sure your pitch includes more specific descriptors to classify the kinds of content to which your referring, both in terms of medium and subject matter. Do say: Video, non-fiction text, fictional TV series, sports clips, web series, etc.

Pitching 127

Pitching Sports Web Trends 127

Sword and the Script

FEBRUARY 18, 2020

A date provides context and reference in which the content was produced; Change. Can’t vote as a reference without a date. We live in a world where disinformation is a growing problem because of how easy and fast both truth and lies can spread on the web. Top arguments for including dates on blogs and content: Context.

Blogging 117

Blogging Survey Google Engineering 117

Buzzstream

FEBRUARY 2, 2024

Tell them the exact page you are referring to on their site. It’s no surprise that users scan web pages. Reference a post that they’ve written recently. If it’s a large site, provide the link. When the target page has multiple sections, suggest a section where you believe your resource would be a good fit. Be specific.

Pitching 62

Pitching Mobile Examples Study 62

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content.

Mobile 96

Mobile SEO Web Google 96

PRSay

MAY 9, 2023

EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. EMV is a mysterious metric. Most PR and marketing metrics are straightforward, relatively standardized equations that can be seen for free in social media analytics, Google Analytics for your website, etc.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

PR Fuel

MARCH 14, 2021

A well-written press release will include all the relevant information pertaining to the topic so that the journalist can easily refer to it and create an interesting story. It shows that you have a quality website that other websites are referring to–meaning you’re more likely to rank higher on SERPs. Brand Visibility.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Contently - Strategy

JANUARY 25, 2023

Be sure to partner with digital marketing experts to create paid and other forms of digital content optimized for web search. Often referred to as “Position 0,” featured snippets deliver such a perfect answer to a query that the user doesn’t scroll any further down the page. Optimize for featured snippets.

SEO 88

SEO How To Mobile Engineering 88

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. A long time ago, Google was the first search engine to truly recognize the value of links. Talk to Us !

Google 131

Google Banking Engineering Web 131

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Meltwater starts at $4,000 (annually). Agility PR starts at $1,000 (annually). Prowly starts at $189 (monthly). Content picks.

Software 88

Software Print Tools SEO 88

Konnect Agency

MARCH 10, 2023

One of our favorites around our house is Hues and Cues , a game that asks you to describe the color you have chosen without using a reference to color or pointing to the rainbow of hues on the game board. To talk about colors—we need colors to reference; otherwise, no one will likely be on the same page. Nope, neither can I.

Creativity 52

Creativity Agency Survey Examples 52

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. The search engine uses all these signals to decide whether a web page answers a user query. There are four distinct types of search intent used by most businesses. Understanding each type will help you develop strategies to reach your ranking goals.

Google 123

Google Engineering SEO Writing 123

The Hoyt Organization

DECEMBER 8, 2023

Earned Media Placement Is Vital Earned media refers to the visibility your brand gains through word-of-mouth, customer reviews, and organic mentions by media outlets, influencers, or the general public. This drove attendance and allowed their target audience to interact with their product.

Leadership 52

Leadership Social Media Reputation Brand 52

The Resolution Blog

NOVEMBER 8, 2019

here refers to it as getting a “point”, which is a good way of describing it. Pubcon #SEO #linkbuilding  —  @Axxurge Nofollow made pretty much half the web invisible to Google. The changes to nofollow are so they can analyze sections of the web to determine how they are linking.

SEO 120

SEO Google Wikipedia Web 120

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Take up referrals and references. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate?

Agency 62

Agency Case Study Technology Viral 62

Cision

OCTOBER 18, 2017

The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. They look at results across channels, such as PR, social, web, display advertising, search, etc. This will demonstrate the impact coverage may be having on other areas.

Measurement 198

Measurement System Data Technology 198

PR 20/20

NOVEMBER 18, 2022

The CTA we are referring to is not a computed tomography angiography, otherwise known as a diagnostic technique in the medical industry. The call to action you include in your web copy depends on the action you want your readers to take. W hat is a CTA? We'll start by sharing what it isn't. What is a CTA? See what I did there?

Marketing 80

Marketing eBook Creativity Social Media 80

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. That’s usually true, but it doesn’t provide a long view or historical reference. At a minimum the question ought to be asked: On every web registration form.

Measurement 60

Measurement Marketing Web System 60