Cision

MARCH 8, 2016

Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend.

Trends 120

Trends Mobile Media Infographics 120

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. How to Generate Media Referenceable B2B Customers with a Blog. According to the survey, the top five content types are as follows: White papers: 52%. Blog post: 44%. Webinars: 32%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. A professional association in the online industry sent me a white paper -- via postal mail. What was the white paper about? In this case, a rather academic looking white paper.

Marketing 42

Marketing Print Guidelines Wikipedia 42

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. This content-rich newsroom will build the bona fides of your experts and give you a single, robust page to share with reporters when pitching a story.

How To 48

How To Media Print Real Estate 48

Solo PR Pro

FEBRUARY 26, 2019

SEO Outreach & PR Pitching. Use the data to create assets like blog posts, infographics, charts – anything that’s both easily consumable, shareable, and informative to the client audience and journalists. White papers, How-To’s, FAQs – create content that presents the most relevant information. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

Beyond PR

AUGUST 12, 2016

A white paper can easily be split up into blog articles and social media posts to give it more momentum. Content should go beyond a sales pitch. Use images to break up text in blog posts and design unique graphics for social media channels. What value do you provide?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The Moz Blog. The Wordstream Blog. Hubspot’s Marketing Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. I’m open to pitches on these, but please read this first.

B2B 118

B2B Marketing Survey Software 118