14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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9 ways PR pros can use social media to connect with journalists

PR Daily

Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. Social Media Facilitates Relationship Building.

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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors.

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.

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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. A version of this post first ran on the ACH Communications blog.

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

The dos and don'ts of social media pitching

PR Daily

One of the most disruptive things to happen to the PR profession has been the mass adoption of social media. One study suggests that over 96 percent of journalists use social media every day. Almost all journalists use Twitter, nearly everyone in the civilized world is on Facebook, 92 percent of journalists are purported to be on LinkedIn , and any number of journalists and influencers are using any social network at any given time. Blogs/Tumblr.

How to Use Social Media to Find PR-friendly Journalists

Cision

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

An editor's advice for pitching via social media

PR Daily

A decade ago, media professionals couldn't have imagined the impact social media would have on the news cycle today. In addition to being a real-time conduit for breaking news and trending topics, social networking tools provide valuable insights for PR reps who want to know more about a reporter and what types of stories he or she covers. Sure, you can pitch someone via a tweet, direct message or blog comment, but that doesn't mean you always should.

4 tips for pitching magazines

PR Daily

We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. Good information is the lifeblood of social media networking.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. It’s not enough for a PR or search marketing pro to secure an earned media mention.

SEO 131

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

4 keys to mastering the social media pitch

PR Daily

Journalists are going mobile, and PR pros have to adapt their pitching techniques. Social media and other emerging mobile technologies have changed the way people interact, especially when it comes to doing business. Although in PR there are contrasting opinions on the appropriateness of reaching out to journalists through social media, I advise you to proceed—but with caution. Similar to other forms of conversation, social media is a two-way street.

How to Boost Social Media Engagements Using Video

Critical Mention

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A user-generated video contest is another great way to use video to create social media engagement.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( State of Blogging ).

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

What are the media relations gaffes that will earn you a mention on Twitter? In most cases, the errors that earn the PR practitioner an unwelcome shout out on social media could have and should have been avoided through vigilance, attention to detail and common sense.

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.

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Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Wellness Your Way Festival, Dunn Pellier Media. Social Influencer Program, American Public University System. Media Relations Campaign. The Pitch Page, Red Shoes Inc.

How to engage journalists on social media

Action PR

Social media is where it’s at nowadays. 45% of the global population is using social networks to engage with others every day. Follow these steps to help you engage journalists on social media and build ongoing relationships with them. All these tactics mean that when the day for your Big Pitch comes, you’ll be a recognisable contact who they are more likely notice. Pitching to perfection.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. Good information is the lifeblood of social media networking.

Be The Signal, Not The Noise On Social Media

Cision

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Here’s a quick overview of how Ian suggests connecting with journalists on social media.

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Here are five key ways social media has impacted the PR industry and why it’s essential for all professional communicators to get on board.

5 tips for pitching for radio

PR Daily

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. One of the biggest differences between radio and other broadcast media is on-air time allotment. Have you had success pitching for radio?

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PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. Earned media is going to get harder. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? This is what social media did to the traditional gatekeeper. Then it didn’t.

3 blog pitching tips from Chip Chick

PR Daily

Many consumers now trust bloggers more than they do mainstream media outlets. Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. That’s why it’s always good idea to pitch or include marketing data that suggest a trend,” says Helena Stone, editor-in-chief of Chip Chick.

Pitching Regional Interest Blogs: Tips from In a DC Minute

Cision

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events.

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!).

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

SOCIAL BUZZ. Influencer marketing platform Klear analyzed how COVID-19 is affecting social media usage, comparing social media users’ behavior from the week of March 7 with the week of March 15, as social distancing and stay-at-home edicts were enforced. In a blog post , Fitbit wrote: Given the current circumstances, we know how hard it is to focus on your health and wellness. SOCIAL BUZZ.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. Follow them on social media and share their content there.

5 social media habits you should break

PR Daily

David Spark , founder of Spark Media Solutions , recently published an ebook filled with 50 pieces of social media advice that, over the years, has gone sour. The book, " Hazardous to Your Social Media Health: 50 Previously Condoned Behaviors We No Longer Recommend ," lists 50 behaviors communicators should stop. They follow brands on social media not because they want to talk to each other about their passion for the brand, but simply because they''re fans.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. What is it that makes any media professional want to work with you?

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? For a PR professional, there’s no better feeling than landing your company or client a well-earned media placement. Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Tips for pitching TV.

Using Social Media to Connect with Journalists

5W PR

These days, it seems like social media is standing in as an assignment editor for many different media outlets. But, does that mean the rules for contacting media sources on social media have shifted? Have we entered an era in which connecting with a journalist on social media is acceptable as a best practice? In most cases, you probably should not introduce yourself to a journalist over social media.

PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching. An Event Appearance Does Not Gurantee a Blog Post.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. On the media side of things.

Tips for working with influential social media personalities

PR Daily

If it’s a goal for your brand to partner with some of social media’s most popular and influential users in the coming months, first look at Crowdtap’s recent report, “ The State of Influencer Marketing.”. Crowdtap recently interviewed more than 50 well-known bloggers and social media personalities to learn what they think about brands and what motivates them to work with brands. RELATED : Escalate your social media game at Ragan's Disney best practices summit.].