Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Online – websites, blogs, online media sites. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

Media 75

Media Radio Newspapers Print 75

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. use that media coverage within a blog post on the topic. You may: Be able to reshare the story if that media outlet has already produced it online – eg, retweeting a journalist’s tweet, linking to an online story, or embedding a YouTube clip.

Media 60

Media Television Radio Newspapers 60

5W PR

JULY 11, 2018

Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. You want the stunt at the top of their to do / to watch list.

Measurement 149

Measurement Education Social Media Film 149

Cision

DECEMBER 7, 2015

Content on Quora is different from other social networks in a few key ways: Despite its “Writing Sessions” (AMA-style) and blogging products , Quora is primarily perceived as a question-and-answer site. Ask yourself how newspapers were aware of Obama’s or Clinton’s Quora comments.

Social Media 120

Social Media Reddit Media Twitter 120

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. B-roll is in high demand with reporters at downsizing news outlets that are stretched thin, Petrovich says. Corral all these assets in one location.

Automotive 117

Automotive Mobile Interviews Video 117

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 104

Radio Media Newspapers Sports 104

PR in High Definition

SEPTEMBER 30, 2016

Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. Google is likely to be hit hard, as YouTube and Google News may have to pay out more for hosting content or showing parts of it. This is not a new issue for our so-called ‘old media’.

Journalism 48

Journalism Advertising Advertising Google 48

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). The common perception of influencers is individuals on Instagram or YouTube selling stuff. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Critical Mention

MAY 1, 2018

It gained worldwide attention with eight million live views on YouTube. Earth bikers might not be as speedy, but 100 years ago Henri Desgrange came up with the idea of a bike race around France in order to raise the profile of the newspaper he worked for. It captured everyone’s imagination and doubled his newspaper’s circulation.

Film 73

Film Viral Newspapers Sports 73

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). A final lesson for our MaccaPR blog readers? For more insights from PR industry leaders, subscribe today to our MaccaPR Blog here.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Subscribing to blogs, email newsletters, press releases and other communications. 1) Web alerts and client mentions. Ahrefs offers a similar feature, but it was vastly more thorough. It’s just not possible.

SEO 65

SEO Tools Engineering Web 65

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”

YouTube 54

YouTube Video Web SEO 54

Bad Pitch Blog

JUNE 8, 2011

UPDATE: The YouTube video has been pulled down. When he was charged for a third bag, he decided to alert a local newspaper. Thereby they will know that while Joe Smith is not a big customer for Delta, Joe posts to three blogs and has a strong Twitter presence. But I''m leaving it in the code below. And I stand by my post.

Airlines 64

Airlines Customer Service Travel Policies 64

Flatiron Communications

MARCH 10, 2015

John Borthwick, CEO/co-founder, betaworks (via YouTube). I thought it would be a small blog expressing my disbelief in the biased and inaccurate picture painted by the mainstream media like The New York Times, The Washington Post, CNN and Economist.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Writing – learn to write well. I’ll take it.

Journalism 52

Journalism Sports Writing Meeting 52

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. PRWeek’s Keith O''Brien turned a post from his blog into a PR Week feature story.do your key reporters blog? Search “reporter’s name” + blog on Google to find out. Google News Alerts bring it to you.

Report 40

Report Pitching Google LinkedIn 40

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). They can exist online or offline.

How To 153

How To Media Nonprofit Newspapers 153

Flack's Revenge

AUGUST 31, 2016

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. To a lesser extent newspapers like the New York Times and the Wall Street Journal. Boy Genius Report.

Reddit 136

Reddit Enterprise Wireless B2B 136

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Journalistics

SEPTEMBER 10, 2021

These are the organizations that haven’t posted to the LinkedIn Company Page in months (or a year), only have a couple of videos on YouTube, and only reply to Twitter Followers here and there (when they’re bored in a meeting or know they need to give an update on social to management sometime soon).

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

MAY 18, 2017

On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

MARCH 17, 2020

It may be a literal space like a billboard or a section of a newspaper or magazine page. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. .” What is it?

Publicity 66

Publicity Small Business Advertising Advertising 66

Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. Here is a couple that stands out: You have a blog you’re managing that generates revenue (e.g.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 18, 2017

On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

How To 57

How To Instagram Social Media LinkedIn 57

Flatiron Communications

AUGUST 25, 2014

Some argue that, far from a radical reinvention of journalism, it’s closer to a redeployment of the old models: three parts Wonkblog — the blog he had at The Post, which explained current events and policy debates through charts and data — and one part Wikipedia, with ‘explainers’ on big issues like ISIS and the Ebola outbreak.”

Journalism 31

Journalism Wikipedia Policies Newspapers 31

MaccaPR

SEPTEMBER 3, 2014

Those Rubberband Ball visuals helped the OfficeMax event generate a staggering 422 TV segments in 127 markets, along with hundreds of newspapers, magazines, blogs mentions and 365,000 downloads of a video at Yahoo.com. GUINNESS WORLD RECORDS Secret #4: Simplicity. “You don’t want to overwhelm journalists. .”

Viral 88

Viral Marketing Guidelines Local 88

Cision

NOVEMBER 13, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including new additions like Beth Stebner at StyleCaster; Jordan Golson at The Verge; and Michael Dean at The Real; as well as recent departures such as Paula Risher at The Wall Street Journal; Brittany Risher at Greatist; and John Andrew Prime at The Shreveport Times.

Media 120

Media Automotive YouTube Product Launch 120

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48