3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

If not done so already get with a competent business attorney as well as certainly some marketing folks to make sure that you have the appropriate language and processes in place. The post New web privacy laws and the Crisis PR issues that can arise from them.

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Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. You need to establish a plan and a niche to expand your hospital’s presence on the Web. Defining a clear target audience for your hospital’s blog(s) is just as important as in traditional forms of marketing.

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. 1) How long should a blog post be? Today the average blog post is 1151 words.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. If there’s no date, it’s not a blog post.”

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Business Blogging

How to Drive Web Traffic With Social Media Analytics

Cision

Just imagine: if every one of your 5,000 followers shared a link from your blog, and all the people they shared it with shared it, you’d get a ton of visits to your blog! This data is great for guiding your content marketing efforts.

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR.

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Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 6) How Long Should a Blog Post be in 2019?

2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

Doctor Spin

Quick Links Why blogging today is such a challenge Social media publishing isn’t without its flaws, either Why it’s unwise to put all your eggs in one basket Why brands must rethink ongoing website publishing The importance of having an online basecamp.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

Convert your Web traffic with these 6 tips

PR Daily

If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. These bits of text reassure visitors about their decision to click on your Web address.

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How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. If your blog is too difficult to read, your bounce rate will be high and the time spent on page will be very low. Use Creative Commons images (we love Pixabay ) and Canva to create images that can’t be copied by everyone else on the web. The last thing on your blog checklist when writing for humans is to include examples, case studies, and testimonials. Marketing Media Relations Writing & Editing

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing? The post Does Social Media Marketing need a Reboot?

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program?

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog! The Next Web. The TED Blog.

8 reasons job seekers should start blogging

PR Daily

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. In a blog, you can show them. Blog about what you aspire to be. A marketable skill.

Breaking: ACH Communications launches innovative new web site

Communications Conversations

ACH Communications unveils groundbreaking new web site. New site promises to usher social media and digital marketing consultancy into the 21st century. ACH Communications is a marketing and communications consultancy that has been driving business results for clients since 2008.

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How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. How to Use Big Data in B2B Blogging. Adjust Your Message to Market Trends.

Book to blog: Iliyana Stareva's story

Stephen Waddington

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana asked David Meerman-Scott, author of The New Rules of Marketing & PR, and I, to contribute forewords to her book. Modernising public relations and marketing.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Why You Can Run a Campaign Inside Content Marketing, but Not.

How to Get Quality Leads on Your Blog

Cision

Blogging can (and should) do more than just update readers on the latest news and events of the day. But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. How to Collect Quality Leads for Your Blog.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. Ready to jump on the blogging bandwagon—or breathe new life into your existing efforts?

How to Make Blogging Easier with Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Done right, blogging attracts and converts prospects for less money than traditional methods.

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. If your blog is too difficult to read, your bounce rate will be high and the time spent on page will be very low. images (we love Pixabay ) and Canva to create images that can’t be copied by everyone else on the web.

Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?!

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? Are the social media waters still safe for marketing?

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

Behind the Blog | John ‘Spartan’ Nguyen, Editor-in-Chief of Nerd Reactor

Cision

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . The PR companies know of the importance of blogs and social media, and they are tapping into that.

Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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6 ways to attract repeat traffic to your blog

PR Daily

You've been creating consistent blog posts for a while, but you aren't getting as much traffic as you'd like. According to research from Chartbeat, 55 percent of people spend fewer than 15 seconds on a Web page. Treat your blog the way TV producers treat their shows.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels.

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