ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” ” Sign up for this free PRSA member resource here. 21 at 1 p.m. There are AI tools that help with all of this (at Microsoft we call them Copilots).

Enterprise 183

Enterprise Tools Technology Privacy 183

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. A mix of internal and external resources.

Survey 129

Survey Communications Measurement Internal 129

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

Community 148

Community Big Data Media Resources 148

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Your life is already AI-assisted.

Marketing 118

Marketing Social Media Trends Instagram 118

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Most startups are pressed for resources, so they should be certain of their top goals and priority messages at the outset. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Do you have a strong story and storytellers? Is your plan holistic?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Blog about the coverage. Explain more in a blog post and post to your site. Report back to leadership. Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five.

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 10 Leadership Tips for 1:1 Meetings with Employees.

Employee 87

Employee Internal International Training 87

prTini

SEPTEMBER 19, 2014

23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read. Why It Takes A Crisis To Get Women In Leadership. 5 Brands Using Data To Generate Blog Content. 5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. The Secret Art of the Follow Up Email.

Tools 50

Tools Wikipedia Case Study Marketing 50

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> During this phase, the team created design mockups (in Keynote) for different types of pages—like main navigation pages, offer pages, landing pages, and the blog.

Web 60

Web Internal International Storytelling 60

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Cersei Lannister: Know Your Landscape.

Strategy 74

Strategy Trade Shows Case Study Course 74

The Hoffman Agency

JUNE 4, 2019

There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful. A way to get around this is to alert them about informative thought leadership on the company’s blog.

Media 34

Media Content Marketing Company Agency 34

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

ReimaginePR

APRIL 18, 2015

Their people as a “competitive edge” and “treasured resource” top the list of the values that provide the “foundation for everything” that Wells Fargo does. It distributes leadership throughout the company and gives autonomy so that everyone has more ability to fix problems.

Company 120

Company Banking Employee Corporate 120

PR in High Definition

JUNE 27, 2017

Or a customer could be hesitant and needs gentle nudges through thought leadership content to be further convinced and move further down the sales funnel. Every week, Firefly compiles a newsletter with a selection of industry stories, blogs and insight on the competition. Interact with even more tailored thought leadership content.

Google 48

Google Leadership Social Media Reputation 48

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. You don’t need an unlimited budget or a team of 80 to drive business results (although more resources is always nice.) Lead Generation. Scale & Alignment.

Leadership 93

Leadership Brand Branding How To 93

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. In case you missed #INBOUND19, check out the recap on our blog. Topically, this event covers a lot of ground. Media and journalism. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Be a storyteller and try to create intimacy with the reader. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246