ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post and put it bluntly.

Leadership 83

Leadership Print Training Radio 83

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 40

Resources Content Marketing Marketing Leadership 40

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge.

Company 78

Company Product Launch Resources Employee 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice.

Education 211

Education Writing Leadership Resources 211

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. A business or organization willing to commit finances, time and resources will make a great client. Photo courtesy of Pexels. So, what makes a good client? Established business goals.

Resources 135

Resources Pitching Journalism Agency 135

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

MARCH 26, 2024

Resources like Fintech Futures can lend a hand in discovering the outlets that are hot on fintech’s heels. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Join conversations with potential clients, influencers, and journalists.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

FEBRUARY 28, 2023

But with so many new and diverse platforms, tools and publishers at our disposal – from websites to blogs to podcasts – companies and brands of all sizes have an opportunity to capitalize on the power of earned media. OK OK, so I’m biased.) However, it isn’t enough to buy into the power of PR…taking the right approach is crucial.

Company 115

Company Publicity Leadership Pitching 115

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. It is how we “ get real and get better, ” the Navy’s call to action for leadership development and process improvement. This is her third blog for PRsay on the subject of influencers.

Communications 178

Communications Ethics Public Affairs Social Media 178

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 81

Leadership Strategy Energy Advertising 81

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Generating brand awareness. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

5W PR

MAY 13, 2022

Thought Leadership. They can also position themselves as a go-to resource and industry expert, which means whenever a new potential customer is looking for any information that relates to what the business has covered, their first thought about a resource is going to be the company.

Company 97

Company Strategy Leadership Resources 97

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. One example of this would be acknowledging comms efforts fell short in an important market so you can justify hiring additional resources in that region. Look out for the next blog post, going live next week!

Measurement 150

Measurement Analysis Data Blogging 150

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” If you like this series, view additional PR 101 blogs on The TypeBar which go into the strategies that will make pitching the easiest part of the job. Want more blogs like this?

Pitching 82

Pitching Company How To Study 82

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. A mix of internal and external resources.

Survey 130

Survey Communications Measurement Internal 130

Melissa Agnes

AUGUST 15, 2014

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. From The Crisis Intelligence Blog. TSB CEO Demonstrates the Value of Leadership in Crisis Management. Crisis Management Resources' The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195