7 Skills PR Teams Can’t Do Without
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.
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