Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Media Travel Interviews 81

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The other question is whether the PR industry needs to be worried about software like WordSmith.

Journalism 90

Journalism Software Sports Analysis 90

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). Typical advice: You need a web site!

Social Media 98

Social Media Brand Branding LinkedIn 98

Cision

AUGUST 11, 2016

Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Nonprofit Fundraising Blog. The Marketing Tech Blog. The Rainmaker Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. If you want blogs, you don’t want press releases.

Study 137

Study Media Relations Media Measurement 137

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” Doctor Spin | The PR Blog. Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We The metaverse, Web 3.0, 2022 predictions posts around the web: 100+ Content Marketing Trends and Predictions for Success in 2022 (Content Marketing Institute). Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The other question is whether the PR industry needs to be worried about software like WordSmith.

Journalism 54

Journalism Software Sports Analysis 54

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. This is probably why 61% of people use an adblocker when browsing the web. . 40% of people say they won’t pay for ad-free journalism.

Advertising 131

Advertising Advertising Marketing Privacy 131

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.

Digg 100

Digg Publicity Journalism Insurance 100

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. Articles, blog posts and content picks. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack.

Media 105

Media SEO Analytics Analysis 105

Communications Conversations

OCTOBER 19, 2022

They’re littered across the web. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg.

Social Media 68

Social Media Media Video Facebook 68

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Don’t dangle “exclusive” for a mediocre idea.

Survey 169

Survey Media Relations Pitching Media 169

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression.

How To 89

How To Case Study Conference Web 89

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

JUNE 9, 2020

That’s better than estimating the publication’s web traffic or impressions. If media relations is hard, so too is journalism and reporting. Content marketing means, running your blog, or whatever you choose as your platform like a publication. When you know them, you’ll naturally know how to be relevant.

Media Relations 109

Media Relations Media Survey Pitching 109

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Ishmael's Corner

JANUARY 25, 2015

You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. I find the channel on Web Design particularly useful with articles like “A Journey Through Beautiful Typography in Web Design.”. I’m constantly pulling content from the NYT for my storytelling workshops.

Communications 60

Communications Storytelling Web Journalism 60

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

NewsWhip

JUNE 26, 2020

So far in our series of blogs that have looked beyond the English speaking world, we have looked at Germany and Italy. Overall, coronavirus was dominant across the web in Spain, and saw a considerable spike in engagement during the crisis. Today we will be looking at the most engaged content of the last year for Spain. .

Journalism 78

Journalism Crisis Web Internal 78

Cision

NOVEMBER 30, 2016

This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Presspage

NOVEMBER 21, 2017

In this day and age of bot-phones and web-based artificial intelligence, your stories might just get better footing because reporters and bloggers can actually talk to a person while on the story. *) Source: 2017 Global Social Journalism Study. How to Optimize your Newsroom for International Audiences Part 2 of 6.

Media 68

Media Web Mobile Study 68

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Want to deliver valuable content in 2016? Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it? Do we give it away?

Journalism 84

Journalism Print Newspapers Advertising 84

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is also the lead blogger at Spin Sucks , a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR , a weekly podcast about social media and communications. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Sword and the Script

MAY 27, 2017

Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely. Essentially, when you get access to the web, you get access to it equally. Then there’s net neutrality.

Marketing 61

Marketing Web Writing Video 61