Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . “I get to play video games, watch movies and TV shows, interview people in the movie, comic book and video game industries and produce fun videos.

Blogging 120

Blogging Film Video Web 120

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web.

Interviews 79

Interviews Media Content Marketing Facebook 79

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 83

Meeting Media Travel Interviews 83

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog? A citrus farmer to be specific.

Interviews 28

Interviews B2B Blogging Real Estate 28

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Alexa St.

Meeting 84

Meeting Automotive Media Transportation 84

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. And it’s not just about Facebook or even social media.

Social Media 174

Social Media Marketing Media Facebook 174

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 117

Survey B2B Marketing Interviews 117

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately.

Analytics 81

Analytics Comparison Google Interviews 81

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Now, where is the ka-ching on our web traffic and orders?) Why is ABM effective?

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Increase your Web Traffic. Eventually, these approaches boost web ranking and traffic. Here are several reasons why any public relations team should add digital PR is their marketing and communication mix.

Digital PR 88

Digital PR Brand Branding Engineering 88

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Why should people read your blog? What makes it different?

Interviews 35

Interviews Writing Blogging Social Media 35

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Shift Communications

DECEMBER 10, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web.

Marketing 155

Marketing Technology Web Conference 155

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type.

Measurement 120

Measurement Exercises Interviews Tools 120

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

Survey 104

Survey Report Media B2B 104

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? Regardless of what press releases do for your ranking, they do give you a wider presence on the web. Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools.

SEO 120

SEO Web Writing Tools 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below. How do you promote them?

Video 153

Video B2B Film Marketing 153

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

Social Media 149

Social Media Marketing Media Facebook 149

Communications Conversations

APRIL 30, 2019

Further down on page one of that search, you’ll find this post of the top 100 beer blogs and web sites –a quick search through that list leads you to all sorts of potential influencers to dig into more. But, some of those people are also garden-variety influencers with a blog, Instagram or YouTube channel.

Tools 111

Tools Twitter Local Pitching 111

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. At a minimum the question ought to be asked: On every web registration form. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” A buyer persona needs to be based on what you learn in interviews with buyers. She recommends, spending “a few hours a month interviewing recent buyers.”. Bold emphasis added ].

B2B 116

B2B Marketing How To Survey 116

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. During my time in college, I harbored my skills in communication through various projects: designing social media pages, working on digital art projects and web development.

Fashion 36

Fashion Storytelling Web Internal 36

Mora Communications

OCTOBER 19, 2017

When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web? What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. That builds credibility and trust which go a long way to attracting new patients.

Healthcare 64

Healthcare Radio Newspapers Web 64

Sword and the Script

MAY 12, 2020

Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. This provides context and may lead to additional interviews. Put bylines and datelines on your blog posts and content. Make sure there’s a separate subscription service for your blog that’s different than news.

Company 102

Company Survey Pitching Report 102

PR Job Coach

AUGUST 21, 2010

When and if you see a position that fits your desires and skills, thoughtfully comb the company’s web site paying attention to exactly what it does, what it makes, the team involved and any cultural and environmental clues you pick up from its web site. Consider these finer points of interest and insight.

Web 135

Web Pitching LinkedIn Interviews 135

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Interviews Video 117

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Larry is my guest in this latest interview in the Off Script series.

Marketing 63

Marketing SEO Pharmaceuticals Google 63