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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 145
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Impact of COVID-19 on NHS comms

Stephen Waddington

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Patient care and privacy needed to be balanced with public health. It’s an issue picked up by Claire Riley, John Underwood, Bill Nichols, Adam Brimelow and Daniel Reynolds.

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Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. This year’s theme is “Ethics Every Day.”

Ethics 120
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

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7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

In my last blog submission , I gave an overview of Canada’s Anti-Spam Legislation (CASL) and briefly explained why it is important for organizations and businesses to develop and implement effective CASL compliance policies. Update your privacy policies to ensure compliance with CASL’s privacy requirements. By Maanit Zemel.

Policies 205
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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A crisis can be one of the most difficult situations in a CEO’s career. Taking a different tact in crisis was Starbucks CEO Kevin Johnson.

Crisis 191