Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. PR measurement. PR measurement. PR measurement. select all that apply).

B2B 116

B2B Marketing Survey Software 116

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Muck Rack, January 2024 ) In fact, it cuts down on the need for human content creation, reducing costs. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 154

Infographics Travel Product Launch Video 154

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Measurement.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Measurement.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Measurement.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. A user clicks into our blog home and then the featured quality links post. Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. Journalist activity scores. Client retention.

Software 93

Software Banking Technology Data 93

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. After several weeks of writing, design, and revisions, an e-book is published. The team measures which ideas resonate with the target audience and present the results to the client.

Software 60

Software Measurement Infographics Meeting 60

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. There’s always something to learn .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Sometimes, we just need a little inspiration to prove measurable success. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Write better headlines with the free analyzer tool, which delivers a score based on SEO value. Related read: How To Write More Clickable Headlines in 3 Easy Steps. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Make sure you put pen to paper and write down your content marketing strategy! market its recent content offer of a customer journey infographic. Step 4: Measure Success. contact form downloads, blog subscribers or comments, conversion rates).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.”. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. That’s where HARO comes in.

Publicity 70

Publicity Small Business Advertising Advertising 70

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

Waxing UnLyrical

MAY 22, 2011

And now I have to figure out how to write a post about car diapers (read the post & comments, and you’ll see where that came from). Why: someone actually wrote a whole post… on a blog for lawyers… about a ponytail. Infographic marketing tips: 11 ways to promote , by Lee Odden. from Lawyerist.

Infographics 66

Infographics Social Media Course Blogging 66