Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Prohibition

FEBRUARY 13, 2024

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

JUNE 9, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . The top publishers on Facebook in May 2022.

Facebook 29

Facebook Reddit Viral Analysis 29

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. The best way to reach them is to invite them into a special club, Facebook group, etc.

Viral 120

Viral Nonprofit Software Social Media 120

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Social Media 73

Social Media Ethics Trends Viral 73

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew.

Facebook 97

Facebook Travel Instagram Viral 97

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 174

Reddit Software B2B Technology 174

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Study 102

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. Enjoy and have an awesome weekend!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. These were however, solid blog posts, but just not of the epic variety…or so we thought. Dark Social: Antimatter to Viral Fixation. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Flack's Revenge

MARCH 8, 2018

And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. They also mentioned a recently released Chrome extension that they say predicts content virality. Despite the imperative to get more data-driven, I was just not getting it. After all, many get our news through the networks these days.

Data 159

Data Media Software Viral 159

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

SEPTEMBER 22, 2021

Totally The Bomb, a popular blog for recipe goers, had more than 9k engagements on its article about the new candy corn flavored Red Vines. The article, which brought in over 11k engagements mostly from Facebook interactions, noted that the item is not on the shelves for long by design. . The blog has received over 3.6k

Trends 78

Trends Instagram Viral Brand 78

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs.

Viral 68

Viral Journalism Analytics Case Study 68

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Today, clients may ask you to lead the charge on their Snapchat channel or to setup executive Facebook Live video streams. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. It may not exactly be viral, but you’re getting the word out to the people who count. CreativePR blog series post 3/5: @DeirdreBreakenridge says ditch the #MediaPitching Mindset Click To Tweet. An out-of-the-box way to create buzz .

Pitching 153

Pitching Media Conference Storytelling 153

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. ‘Native posting’ is the first thing to consider with Facebook. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

Critical Mention

FEBRUARY 5, 2019

Facebook trending. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? Each platform has its own trending section: Google Trends. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. The quote went viral, thus crediting the tweeter.

Social Media 106

Social Media Media Viral Facebook 106

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. It didn’t live up to its brand."

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

APRIL 30, 2013

The image went viral. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? We actually received this picture twice via email and thought we would post it to our facebook page.

Social Media 111

Social Media Reddit Media Facebook 111

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. I’m startled whenever I come across blog posts containing only 300 words or less. But don’t simply post a link on your Facebook page and expect for it to go viral.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120