ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too.

Case Study 124

Case Study Study Company B2B 124

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Conclude by Measuring Your Initial Success  .

Corporate 270

Corporate Brand Branding Guidelines 270

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

5W PR

FEBRUARY 22, 2023

Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Videos can be distributed across social media as well as on your own business blog or website. This is natural for brick and mortar businesses, but it can be used for any type of business.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review.

Survey 102

Survey Report Media B2B 102

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PR in High Definition

MARCH 26, 2020

This means that PRs must be strategic about what and how they’re pitching to journalists, for example, only mentioning coronavirus if it’s really relevant and being sure to pitch journalists at the right time – Dan mentioned that PRs should pitch non-coronavirus stories to him as early as possible in the day.

Media Relations 83

Media Relations Media Newspapers Print 83

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. You may have to search a bit to find them, but here’s a tremendous shortcut. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 70

Brand Branding B2B Exercises 70

Flack's Revenge

DECEMBER 14, 2016

Coverage in various categories (type of media or blog, quality of placement). Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. Content developed. Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.). Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. The latter is required for a pitch to stand out in a reporter’s crowded inbox, to compel an audience to read beyond the first two lines of an article, or to create thumb-stopping content. How we don’t: accept everything it generates as the absolute truth or use it as an only resource.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. The latter is required for a pitch to stand out in a reporter’s crowded inbox, to compel an audience to read beyond the first two lines of an article, or to create thumb-stopping content. How we don’t: accept everything it generates as the absolute truth or use it as an only resource.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

DECEMBER 18, 2019

Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Videos can be distributed across social media as well as on your own business blog or website. Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Every campaign, pitch, or piece of content starts with an idea. We have channels specific to clients, to professional development, to exercise motivation, to content ideas, and to random greatness (which probably would get us in trouble with HR in a traditional organization).”.

Internal 100

Internal International Exercises Tools 100

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. As a daily exercise, put yourself in someone else’s shoes and imagine their thoughts, feelings, and experiences. Please support my blog by sharing it with other PR- and communication professionals. Managing a crisis communication situation with empathy. Practice empathy daily.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Bad Pitch Blog

AUGUST 17, 2010

When Tory Patrick noted on a recent post that she was undertaking one of our challenges, I asked if she''d be willing to blog about it. To be honest, I want Bad Pitch to be more of a community.we Maybe I''ll try drafting a press release while sitting on the exercise ball. Tory rocks. Here''s her post. So what about you?

Pitching 56

Pitching Report Public Affairs Exercises 56

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. Are there any exercises that have been particularly helpful for you?

Exercises 76

Exercises Writing Facebook LinkedIn 76

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. I think that bloggers who exercise that level of discipline about their content are rare. Erin taught me the value of boundaries. He lives in Cincinnati, Ohio, with his wife, two kids, and four animals.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events. With one click of the send button, mass blast pitches can p**s off a good number of media.

Pitching 40

Pitching Construction Exercises Retail 40

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life.

Social Media 48

Social Media Viral Exercises Video 48

The Hoffman Agency

APRIL 2, 2019

Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet. As it turned out, it was a fairly straightforward exercise. on IMDB; starts off promising, but turns out to be a duffer. Don’t bother.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Use multiple channels – content marketing shouldn’t be just about blog posts.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Journalistics

FEBRUARY 4, 2013

And you’ll note, this blog is about public relations and journalism – so the influence of Utica College of Syracuse University has clearly stuck. One of my favorite memories of my “Introduction to Public Relations” course was having to pitch stories to other students.

Journalism 52

Journalism Newspapers Course Exercises 52

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. Does this exercise make you nervous?

Pitching 40

Pitching Agency Exercises Newspapers 40