Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Search engines such as Google are not concerned with your reputation. Blogs – personal, professional, corporate, etc.

Reputation 118

Reputation Google Crisis Management Engineering 118

wiredPRworks

SEPTEMBER 19, 2018

Silly is viral. Social media loves viral stuff. So do the search engines - and the media. When I first published those words back in 2006, it was incentive enough for the pirates to come over and plunder my blog with comments. Silly snags promos in other places. Silly gets newscasters to talk like pirates.

Viral 48

Viral Television Google Engineering 48

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. The following is a guest post from Michael Peggs.

SEO 80

SEO Infographics Strategy Viral 80

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online.

SEO 124

SEO Google Hotels Strategy 124

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. Search engines like Google are constantly changing their algorithms to filter out junk posts.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. Fowler wrote about a toxic culture riven by infighting, gender bias and relentless sexual harassment.

Airlines 180

Airlines Reputation Journalism Crisis 180

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Subscribe to Mindful Matters blog. Consequently, machine learning can perpetuate racial biases that exist in society.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. for a long time. It’s time to taste your own medicine.

Branding 122

Branding Brand Newspapers Media 122

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen and RedShift provide content that is effective for both customers and search engines.

Social Media 106

Social Media Media Viral Facebook 106

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

David PR Group

MAY 26, 2017

Before you go on another shopping spree for office attire, please check out some basic online advice that overrules a delightful pocket square: Monitor online results – search engines, online reviews and the dark web. Online problems can flare-up in an instant so every business needs to have a plan in place to monitor online results.

Reputation 44

Reputation Policies Web Employee 44

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Mora Communications

OCTOBER 13, 2017

TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. By implementing a targeted public relations campaign, you can affordably increase search engine optimization (SEO) and organic results as well as repeat exposure for your story.

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. However, only a fractional 2.8% Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Also take a tour of their websites and blogs. Do they have a blog? Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Read Jim’s insights and my response on Paul Sutton’s PR blog. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Burrelles Fresh Ideas

OCTOBER 31, 2023

In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). This allows you to keep an eye out for content that aligns with your brand.

Ethics 101

Ethics Trends Social Media SEO 101

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

prTini

SEPTEMBER 24, 2014

Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Media: Similar to My Blog Guest, post your content for others to share and link to. Viral Content Buzz. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Also take a tour of their websites and blogs. Do they have a blog? Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

SEPTEMBER 30, 2021

Let’s be honest, there’s also a huge difference between a content idea that could make a great blog post and one that can actually go off to secure links and drive traffic, rankings and revenue. . Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values. Distribution is effected by web crawlers and search engines." In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

AUGUST 20, 2014

As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Improve the findability of your content on search engines like Google. Best day to generate comments about your blog post? Source: Dan Zarrella ).

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. “Not all predictions are positive. For this, I apologize. In its place will be __ (fill in the blank). The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. A major reason for this is that search engine algorithms are continually giving more weight to human behavior.

Video 40

Video eBook Viral Infographics 40

Buzzstream

DECEMBER 17, 2020

This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. GIPHY.com is essentially the godfather of GIF search engines. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

Tools 40

Tools Video Instagram Viral 40

Norton's Notes

SEPTEMBER 25, 2015

1] [2] It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Don’t date your blog content – it is proven to reduce its reach. Articles between 2,250 and 2,500 earned by far the most shares.

Marketing 28

Marketing Employee Wikipedia Data 28