PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing. Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Social Media 106

Social Media Media Viral Facebook 106

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Read Jim’s insights and my response on Paul Sutton’s PR blog. Get up to date here.

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

prTini

SEPTEMBER 24, 2014

Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs). Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. This is where BuzzSumo often came into play. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. A major reason for this is that search engine algorithms are continually giving more weight to human behavior.

Video 40

Video eBook Viral Infographics 40

Norton's Notes

SEPTEMBER 25, 2015

1] [2] It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Don’t date your blog content – it is proven to reduce its reach. Articles between 2,250 and 2,500 earned by far the most shares.

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. You just paste your writing, add whatever images you like, slap on some tags, and presto. That’s no longer the question.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site?

eBook 52

eBook Video YouTube Blogging 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint. Listening is a best practice if often underutilised PR tactic.

Newspapers 78

Newspapers Film Local Policies 78

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Surprisingly, you are too.

Social Media 40

Social Media How To Media eBook 40

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JUNE 11, 2021

One of my LinkedIn posts went viral. I may not be here writing this to you if that didn’t happen. In a sense, you’re telling readers and search engines that you know what you’re doing. This primarily included writing guest posts on high authority websites in our domain. It didn’t.

Marketing 126

Marketing SEO Reddit Viral 126

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Pin a blog post with a quote graphic. Promote your high performing pins to help take them viral.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Charles Francis Jenkins, American inventor, engineer, and television pioneer.

Ethics 52

Ethics Communications Print Television 52