Doctor Spin

DECEMBER 4, 2023

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Doctor Spin

APRIL 5, 2023

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. When a crisis occurs, B2B organisations that have established a positive reputation through PR can more easily weather the storm.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Having a blog has also led to new business. And we’d held those positions for several years.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

APRIL 25, 2023

Please support my blog by sharing it with other PR- and communication professionals. Reflect on past interactions. Analyse how you could have better understood the intentions and emotions of others in various situations Thank you for reading this article. For questions or PR support, contact me via jerry@spinfactory.com. 2023, April 21).

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Doctor Spin

APRIL 30, 2023

Learn more : The Four Models of Public Relations Subscribe now and get a free ebook on how to get better PR ideas ! Subscribe now and get a free ebook on how to get better PR ideas ! Please support my blog by sharing it with other PR- and communication professionals. Source: The End of a Publicity Era: How Ringling Bros.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 22, 2023

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. link] Please support my blog by sharing it with other PR- and communication professionals. This occurred during a concert in 1982 in Des Moines, Iowa. As the … Continue reading This event turned into a massive PR moment.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! His reputation often preceded him, drawing in crowds based on his name alone. Please support my blog by sharing it with other PR- and communication professionals. Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook. Used in combination with other content like speeches, white papers, blogs, and business books, executive B2B bylines make powerful thought leadership assets.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Marketing 239

Marketing Television Handbook Web 239

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I first started, blog posts and white papers saved me! Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". The story should include key messages that are tied back to the brand’s values and mission as well as to the reputation the brand either already has or aspires to achieve through the PR strategy. What is a PR Strategy? the brand’s story. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

PR Fuel

JULY 12, 2020

Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. People will also trust your brand more when reputable publications write about you. For instance, you may have an eBook or audiobook that you’re planning to put out.

SEO 64

SEO Engineering Web eBook 64

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Building credibility is an important component of having a good reputation. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. These are investments in relationships, reputations, loyalty, brand cache and content. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.

Marketing 60

Marketing Conference Software B2B 60

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Read Jim’s insights and my response on Paul Sutton’s PR blog. Greater reach but also a potential reputation issue. The results?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Write a guest blog post for a popular industry publication or website. How good must these PR activities be?

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

JANUARY 13, 2015

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. Members: download the 25-page ebook, Key Messages and Message Mapping here. What do you think? Image credit: [link]. PR Updates'

How To 40

How To eBook Fashion Reputation 40

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Chapman, as a handy reference for anyone starting to dip their toes into content creation. #5 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Combine it with other articles for an ebook. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Waxing UnLyrical

APRIL 30, 2011

the E-Myth ebook, The Four Pillars of a Sellable Business. Also, I haven’t yet read Built to Sell , but Rieva Lesonsky has (by way of disclosure, please note that that review of the book is on Grow Smart Business, a blog hosted by Network Solutions, which is a client of mine). a 2-hour teleconference with him.

Financial 60

Financial eBook Retail Report 60

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Read also: Digital-First is the Way Subscribe and get a free ebook on how to get better PR ideas. The PR industry must adapt to digital-first.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

DECEMBER 15, 2023

Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. On an intranet, top-down communication is facilitated through official news channels, broadcast emails, leadership blogs, and dedicated sections for corporate announcements.

System 52

System Employee Meeting Internal 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

NOVEMBER 5, 2023

Please support my blog by sharing it with other PR- and communication professionals. It’s the Silent Switch where social networks have demoted the publisher’s authority and reputation and promoted single content performance instead. Don’t go for a huge splash tomorrow. Go for over-the-top relevancy over time. 2023, April 13).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Download our free ebook on the role of SEO in PR. When looking into getting started with SEO for PR, consider the following: Develop a list of keywords for each content piece.

Brand 88

Brand Branding SEO How To 88

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Solo PR Pro

AUGUST 19, 2014

Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. Many of the most popular registrars frequently come under fire for unethical practices, but Namecheap has an excellent reputation for being affordable, reliable and trustworthy. Receive $9.94

Tools 78

Tools eBook Print System 78

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. People are more eager to trust content from reputable sources. Improves brand reputation. That’s why you need to do more than just blogging. What does it include? White papers. More traffic.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114