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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. Within this ebook, individuals and organizations can gain invaluable guidance on navigating this ever-evolving landscape effectively.

Brand 323
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2022 crisis & reputation study: Real problems, real-time solutions

NewsWhip

We’re thrilled to announce the launch of our ebook, co-produced with PR Week. The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. Reputation reclaimed.

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The Currency of Reputation

Reputation Specialist Michael Toebe

Question for you: is reputation a form of currency? If it is of sufficient or excellent quality, reputation is absolutely a form of currency in definition and on some level. Yet some people and organizations don’t seem to care how their thinking, judgment, beliefs, attitudes and behavior lead to reputation harm, decay or destruction.

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Rapid Decline of Well-Being After Reputation Damage

Reputation Specialist Michael Toebe

It is no big news flash that severe damage to reputation can often lead to a rapid decline of well-being, both professional and personal. If you’re looking for it in the news, you will see media reports on a consistent basis of people impaling their reputations and bringing misery upon themselves. Meteor crater.

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Reality of Having to ‘Fight’ the Battles of Crisis of Reputation

Reputation Specialist Michael Toebe

The same holds true with a crisis of reputation, whether for you as an individual or as an organization. And, of course, the higher the level of egregiousness people believe is present that resulted in our crisis of reputation can make earning forgiveness more taxing. Why is this?

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What are PR Metrics: 17 Measurements to Track 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception.

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17 PR Metrics For Comms Teams 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception.