Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 10) Picks from the PR tech vendor blogs.

Internal 63

Internal International Data Media 63

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Organisations as influencers and media.

Publicity 119

Publicity Customer Service Community Internal 119

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. To tap into this market, brands need to empower internal supporters and stakeholders to join the conversation on social media.

Marketing 120

Marketing Customer Service Employee Mobile 120

Stuart Bruce

OCTOBER 30, 2014

When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

AUGUST 2, 2016

Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be? Try a few options and evaluate your progress.

Internal 120

Internal International Customer Service Pitching 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

SEPTEMBER 17, 2023

Miraculous good fortune In what has to be miraculous good fortune, I was able to reach two colleagues currently at Meta, both of whom filed internal tickets to help me retrieve my profile. And, oh: pretty cool that the FB hack led me to blogging again, after 2+ years, right? They were amazing, and I 💓 them all. Let me know!

Social Media 59

Social Media Facebook Media Internal 59

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. Training managers and internal teams to use social media is half of the crisis prevention equation.

Social Media 239

Social Media Crisis Training Media 239

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.].

Company 150

Company Tools Technology Software 150

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Plus, you’ll be able to identify the internal thought leaders in your organization. Improve decision-making.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

5W PR

OCTOBER 20, 2020

An encouraging finding during the survey was what the study called “believers,” internal influencers who embraced the company’s brand purpose and held the vision of how that purpose could speed up both societal and business impact. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88

Brand Branding Survey Study 88

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Critical Mention

APRIL 6, 2017

As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others. To learn more about Peter, hire him to speak, read his blog and more, visit his site.

Customer Service 97

Customer Service Hotels Banking Social Media 97

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why?

Social Media 60

Social Media Customer Service Hotels Marketing 60

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Cision

OCTOBER 1, 2015

but it has morphed from simply loading the kids in the back of a station wagon in the 1950s and 1960s to boarding flights to international destinations today. The family vacation has a long tradition in the U.S. Marketers must keep in mind that the very definition of family has markedly changed.

Travel 120

Travel Hotels How To Airlines 120

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account. Not a bad breakdown.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day.

Airlines 137

Airlines How To Engineering Radio 137

Onclusive

JUNE 29, 2018

As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

PR 20/20

JANUARY 22, 2019

A good talk trigger example is Amazon’s customer service. While some may argue good customer service is hard to find, Amazon contradicts this modern stereotype. If a customer experiences an issue with their order, whether it be damaged, incorrect, lost, etc., Amazon customer service will have your back.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. Thanks for stopping by.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Most services use Nielsen or ComScore to report viewers, but got help you if you have data from both because their numbers can vary dramatically. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 3, 2019

With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations.

Engineering 120

Engineering How To Measurement Analytics 120